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Amplify Education welcomes executive Paul Griffin

Amplify announces Griffin’s appointment to new role as vice president of strategic urban initiatives

Brooklyn, NY (February 24, 2020) — Amplify, a publisher of next-generation curriculum and assessment programs, announced today the appointment of Paul Griffin as vice president of strategic urban initiatives. In Griffin’s new role, he will partner with sales managers across Amplify and work with large urban accounts and superintendents. Griffin previously served as head of national partnerships at Lexia Learning and director of urban initiatives at Houghton Mifflin, where he built relationships with key urban school districts and decision-makers across the nation.

“Amplify is thrilled to welcome Paul Griffin to the company,” said Rita Schaefer, senior vice president and national sales manager at Amplify. “Paul’s extensive K–12 experience, strong record of success, and long-standing ties within the industry will allow us to deliver the dynamic opportunities that educators and students across the country deserve.”

At Lexia Learning, Griffin worked with sales teams and district administrators to bring learning solutions to schools nationwide; at Houghton Mifflin he was the organization’s trusted liaison to member districts of the Council of Great City Schools. He has a long history of participation with nationally recognized organizations such as the Council of Urban Boards of Education (CUBE), The School Superintendents Association (AASA), the National Alliance of Black School Educators (NABSE), and the Association of Latino Administrators and Superintendents (ALAS).

Griffin is a former advisory board member of the National League of Cities, Youth, Education and Families Institute. He holds The President’s Award from the National Alliance of Black School Educators, the organization’s highest honor, as well as the California Alliance of African American Educators’ Corporate Leadership Award. He has been listed in Ebony Magazine’s 100 most influential Black Americans. Griffin continues to have a strong interest in increasing educational excellence across the country.

About Amplify

A pioneer in K–12 education since 2000, Amplify is leading the way in next-generation curriculum and assessment. Our captivating core and supplemental programs in ELA, math, and science engage all students in rigorous learning and inspire them to think deeply, creatively, and for themselves. Our formative assessment products turn data into practical instructional support to help all students build a strong foundation in early reading and math. All of our programs provide teachers with powerful tools that help them understand and respond to the needs of every student. Today, Amplify serves five million students in all 50 states. For more information, visit


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