Before my wedding over 20 years ago, my mom offered me a bit of advice: Choose a wedding photographer that you like. She didn’t mean one who’d win a Pulitzer for her work covering our special day. What she did mean was this: Make sure you like their personality, because you will spend a lot of time with them on your wedding day—maybe even more time than you’ll spend with your future spouse.
Why am I talking about my wedding in a blog about education?
Because choosing a curriculum company is like choosing a wedding photographer. You are not just purchasing a stack of books—you are starting a relationship with a company that will extend far beyond the initial purchase.
Here’s why I think the Amplify team are the education equivalent of ideal wedding photographers.
When our team decided to pilot Core Knowledge Language Arts (CKLA) 3rd Edition as our reading and writing curriculum, I soon began working with the Amplify CKLA pilot team because I knew our classroom teachers needed to be trained quickly. I created a timeline, outlined action steps, and noted questions about the process. I was confident in the product and had a sense of what needed to happen, but it felt like a lot.
At our first meeting, the pilot team presented a detailed brochure. What a comfort it was to read, “Your district’s Amplify CKLA pilot specialist will guide you through every step of the pilot support process.”
Sure enough, Amplify’s live in-person CKLA training was invaluable. The teachers got so excited about the new product that they literally cheered.
Because of our complex pilot schedule, I wanted to make sure our primary students weren’t leaving the year with gaps in their learning. The CKLA pilot team worked closely with me to create a unique unit that would leave no holes in student learning.
After six weeks of piloting the product, a team of experienced CKLA pilot team coaches visited all our pilot classrooms. They affirmed the teachers in their work toward CKLA implementation. They highlighted strengths in classrooms and celebrated the use of the product in our district. The meeting after school was joyful.
The CKLA pilot team also gave our teachers a crucial tip: Because you can’t memorize the lesson, it’s ok to teach with the manual in your hand. Teachers still do this, and we continue to compliment them if we see it during walk-throughs.
The online pilot tool kit provided all of the other resources we might need. This included a Q&A section in which teachers could enter questions as they came up, and receive a response from the support team quickly. I breathed easier during our pilot knowing that CKLA was caring for us.
After our school board officially adopted CKLA 3rd Edition, we transitioned from the CKLA pilot team to the Onboarding Support and Customer Success team. Leaving the pilot team felt like losing a friend, but I trusted Amplify and knew the new team would be just as strong.
The brochure for the development plan confirmed that we would remain in good hands. It read: “This custom professional development package is designed to support teachers, schools, and district leaders in helping teachers feel confident using CKLA in their classrooms. Our professional development opportunities go far beyond initial product training and take participants through different stages of learning.”
At our Launch training in August, teachers learned the core features, rationale, and Science of Reading research, and had time to dive into the CKLA materials. At the Strengthen trainings in October and March, teachers learned about additional tools to deepen their knowledge, planning, and use of the materials. At the Coach sessions, an Amplify coach visited every school, which included meeting with teachers during planning time, visiting classrooms and offering supportive feedback, and modeling lessons.
After each training session, a CKLA team met with me to discuss the success of the training and talk about the feedback from teachers and my next steps to support them in their implementation. Throughout the process, my goal was to help teachers feel successful and confident using this new tool, and Amplify supported me every step of the way.
In addition to the responsive customer service, Amplify also offers plenty of online tools. The PD Library is continually adding resources, while Amplify podcasts highlight the latest research and insights on language comprehension, reading comprehension, and so much more. Amplify also just added a series of instructional routine modeling videos that quickly demonstrate the best practices found in CKLA. The support systems are varied and always developing, yet never overwhelming.
If you’re in the market for a new reading curriculum, take my mom’s advice: Pick the one you love spending time with. Trust me—Amplify is the curriculum you’ll want by your side all day, every day.
