Customer Privacy Policy

Who We Are

Amplify Education, Inc. (“Amplify”) is leading the way in next-generation curriculum and assessment. Amplify’s programs provide teachers with powerful tools that help them understand and respond to the needs of each student and use data in a way that is safe, secure, and effective.

Our Products and Services

Amplify’s products support classroom instruction and learning and include Amplify CKLA, Amplify ELA, Amplify Science, Amplify Desmos Math, Desmos Math, Boost Reading, Boost Math, mCLASS, Mathigon, services at teacher.desmos.com (for creating and assigning activities) and student.desmos.com (for use of the activities or curricula as directed by an instructors), and any other product or service that links to this Privacy Policy (together, the “Products”).

Our Products are primarily geared towards K–12 students, educators, and staff who use the Products pursuant to an agreement or with the permission of School Districts and State Agencies (“Authorized School Users”). We also provide limited opportunities for teens and parents on behalf of children under 13 (“Child Users”) to sign up for an account for at-home use of our Products. See the Appendix for additional information for users of our at-home use of our Products. 

What This Privacy Policy Covers 

This Customer Privacy Policy (“Privacy Policy”) describes how Amplify collects, uses, and discloses personal information through the provision of Products. 

For purposes of this Privacy Policy, “you” and “your” means Authorized Users. 

For additional information that applies to the Product(s) that are designed for home use, visit the Appendix–Supplemental Disclosures of this Privacy Policy.

This Privacy Policy does not apply to Amplify’s handling of: 

• information collected from users of Amplify’s company website, which is governed by our Website Privacy Policy.
• applicant data that we process in accordance with our applicant privacy notice. 

There may be different contractual terms or privacy policies in place with some of our School Customers. Such other terms or policies may supersede this Privacy Policy for information collected or released under those terms. If you have any questions as to which legal agreement or privacy policy controls the collection and use of your personal information, please contact us using the information provided below. Unless expressly superseded, this Privacy Policy is incorporated into and is subject to the Agreement that governs your use of the Products.

Our Approach to Student Data Privacy: In the course of providing the Products to our School Customers and their Authorized School Users, Amplify collects, receives, generates, or has access to “Student Data,” which is information that directly relates to an identifiable student. 

We consider Student Data to be confidential and we collect and use Student Data solely for educational purposes in connection with providing our Products to, or on behalf of, our School Customers, as described in this Privacy Policy and our Agreements. We work to maintain the security and confidentiality of Student Data that we collect or store, and we enable our School Customers to control the use, access, sharing, and retention of Student Data. 

Our collection and use of Student Data is governed by our Agreements with our School Customers, including this Privacy Policy, and applicable laws which may include the federal Family Educational Rights and Privacy Act of 1974 (“FERPA”), the Children’s Online Privacy Protection Act (“COPPA”), the Protection of Pupil Rights Amendment (“PPRA”), as well as other applicable federal, state, and local privacy laws and regulations (“Applicable Laws”). With respect to FERPA, Amplify receives Student Data as a “school official” under Section 99.31 of FERPA for the purpose of providing its Products, and such Student Data is owned and controlled by the School Customer.

Amplify is also an early adopter and proud signatory of the Student Privacy Pledge, an industry-wide pledge to safeguard privacy and security of Student Data. 

Capitalized terms not defined in this section or above will have the meaning set forth by Applicable Laws.

 “Agreement” means the underlying contractual agreement between Amplify and the School Customer.

 “Authorized Users” means all authorized users of our Products, including Authorized School Users, parents and legal guardians, and children under the age of 13 who are permitted to sign up for our Products only with verifiable consent from their parent or guardian.

 “Authorized School Users” means K–12 students, educators, and staff using Amplify’s Products pursuant to an Agreement or with the permission of the School District or State Agency.

 “School Customer” means the School District or State Agency that is the party to the Agreement to provide the Amplify Products to the School Customer’s Authorized School Users.

 “School District” means a local education agency, school network, independent school, or other regional education system.

 “State Agency” means the educational agency primarily responsible for the supervision of public elementary and secondary schools in any of the 50 states, the Commonwealth of Puerto Rico, the District of Columbia, or other territories and possessions of the United States, as well as a national or regional ministry or department of education in other countries, as applicable.

When you access or use our Products, you may choose to provide us with personal information, including Student Data. This information may be provided to us directly (e.g. when an account is created or through communications with us) or through our Products.

Student Data. Below is a list of the categories of Student Data that may be collected by Amplify or its Products, either directly or through the School Customer’s use of the various features and configurations of the Products:

• Identifier and Enrollment Data, such as name, email, school / state ID number, username and password, grade level, homeroom, courses, teacher names.
  • Why? Most of Amplify’s Products require some basic information about who is in a classroom and who teaches the class—student or teacher Identifier and Enrollment data. This information is provided to Amplify by our School Customers, either directly from the School Customer’s student information system or via a third party with whom the School Customer contracts to provide that information.
• Demographic Data, such as date of birth, socioeconomic status, race, national origin,  and preferred or primary language.
  • Why? To support school instructional and reporting requirements, Amplify’s Products allow School Customers to view reports and analyze data using student demographic and other special indicators. For example, a School District may wish to analyze student literacy assessment results based on English Language Learner status to better tailor classroom instruction, and in that case may provide the associated indicator as part of the enrollment information to enable that reporting.
• School Records, such as grades, attendance, assessment results, and Individualized Education Plan status (i.e. whether a plan is in place)
  • Why? Some of our Products support grading assignments and administering formative, diagnostic, and curriculum-based assessments. Teachers use that data to support students’ progress in the program or help with instructional decisions. We do not collect specific details from an IEP, nor do we collect health or other sensitive information.
• Schoolwork and Student Generated Content, which includes any information contained in student assignments and assessments, including information in response to instructional activities and participation in collaborative or interactive features of our Products, such as student responses to academic questions and student-written essays, as well as images, video, and audio recordings. 
  • Why? As part of the digital learning experience, some of our Products may enable students to write texts and create and upload images, video, and audio recordings. For example, in Amplify ELA, students may write essays or submit short-form responses in our platform as part of a lesson on literature. As another example, in Boost Reading, student interactions with reading skills games are recorded to keep track of the student’s progress to level up in the program and to provide visibility to teachers on how students are mastering the skills. 
• Teacher Comments and Feedback, such as scores, written comments, or other feedback that educators may provide about student responses or student course performance. 
  • Why? To enable teachers to track the performance and provide feedback to their students.

Other Data.  We may collect the following types of personal information from all other Authorized Users: 

• Contact Information, such as name and email address, as well as grade level taught, school name and school location, whether you are a teacher, administrator, or other authorized person that creates an account or uses our Products or communicates with us.
• Account Information, such as customer user login and password, for account creation and access purposes. 
• Survey Responses, which you provide in response to surveys or questionnaires.
• Device and Usage Data. Depending on the Product, we may collect certain information about the device used to connect to our Product, such as device type and model, browser configurations, and persistent identifiers, such as IP addresses and unique device identifiers. We may collect device diagnostic information, such as battery level, usage logs, and error logs, as well as usage, viewing, and technical information (e.g., email open rates), such as the number of requests a device makes, to ensure proper system capacity for all Authorized Users. We may collect IP addresses and use that information to approximate device location to support operation of the Product. To the extent that we collect this information from website visitors who have not signed up for an account, this data is solely used to support operation of the Product and is not linked to Student Data.
• How? Cookies and Similar Technologies. We collect device and usage data through “cookies,” Web beacons, HTML5 local storage, and other similar technologies, which are used in some of our Products. 
  • Why? We use this information to remember returning users and facilitate ease of login, to customize the function and appearance of the Products, and to improve the learning experience. This information also helps us track product usage for various purposes, including website optimization, to ensure proper system capacity, troubleshoot and fix errors, provide technical assistance and customer support, provide and monitor the effectiveness of our Products, monitor and address security concerns, and compile analytics for product improvement and other internal purposes. Learn how to opt out of cookies and similar technologies by reading the “What Rights and Choices Do You Have?” section of this Privacy Policy below. 

Student Data. Amplify uses Student Data for educational purposes, to provide the Products, and to ensure secure and effective operation of our Products, including:

• to provide and improve our educational Products;
• to support School Customers’ and Authorized School Users’ activities;
• to ensure secure and effective operation of our Products;
• for purposes requested or authorized by the School Customer or Authorized School User or as otherwise permitted by Applicable Laws;
• for adaptive or personalized learning purposes, provided that Student Data is not disclosed to third parties;
• for customer support purposes, to respond to the inquiries and fulfill the requests of our School Customers and their Authorized School Users;
• to enforce Product access and security controls; and
• to conduct system audits and improve protections against the misuse of our Products, or to detect and prevent fraud and other harmful activities.

We also use personal information to power the adaptive and personalized learning features of the Products. For example, we may make instructional recommendations to teachers and students based on the student’s progress in the program. These recommendations are offered as optional, additional learning support.  

Other Data. Amplify may use Authorized User information for the purposes for which Student Data is used as set forth above. Amplify does not use Student Data for marketing purposes, but it may use the personal information of other Authorized Users for marketing in limited circumstances (e.g. to periodically send newsletters and other promotional materials), and as otherwise required or permitted, or as we may notify you at the time of collection. Learn how to opt out of these communications by reading the “What Rights and Choices Do You Have?” section of this Privacy Policy below. 

Amplify may use aggregate or de-identified data as described in the Aggregate/De-identified Data section below.

Student Data. We disclose Student Data to third parties only as needed to provide the Products under the Agreement, as directed or permitted by the School Customer or Authorized School User, and as required by law. Such disclosures may include but are not limited to the following:

• to other Authorized School Users of the School Customer entitled to access such data in connection with the Products;
• to our service providers, subprocessors, or vendors who have a legitimate need to access such data in order to assist us in providing or supporting our Products, such as platform, infrastructure, and application software. We contractually bind such parties to protect Student Data in a manner consistent with those practices set forth in this Privacy Policy and in accordance with Applicable Laws. List of Amplify subprocessors is available at https://www.amplify.com/subprocessors;
• to comply with the law, respond to requests in legal or government enforcement proceedings (such as complying with a subpoena), protect our rights in a legal dispute, or seek assistance of law enforcement in the event of a threat to our rights, security, or property or that of our affiliates, customers, Authorized Users, or others;
• in the event Amplify or all or part of its assets are acquired or transferred to another party, including in connection with any bankruptcy or similar proceedings, provided that successor entity will be required to comply with the privacy protections in this Privacy Policy with respect to information collected under this Privacy Policy, or we will provide the School Customer with notice and an opportunity to opt out of the transfer of such data prior to the transfer; and
• except as restricted by Applicable Laws or contracts with our School Customers, we may also share Student Data with Amplify’s affiliated education companies, provided that such disclosure is solely for the purposes of providing Products and at all times is subject to this Policy.

Other Data.  Amplify discloses Authorized User information for the purposes for which Student Data is used as set forth above. Amplify may also disclose Authorized User information as otherwise required or permitted, or as disclosed at the time of collection.

Amplify may use de-identified or aggregate data for purposes allowed under FERPA and other Applicable Laws, to research, develop, and improve educational sites, services, and applications and to demonstrate the effectiveness of the Amplify Products. Amplify will not attempt to re-identify de-identified data. We may use aggregate information (which is information that has been collected in summary form such that the data cannot be associated with any individual)  for analytics and reports. For example, our marketing materials may note the total number of students served by our programs in the prior year, but that information cannot be used to identify any one student. We may also share de-identified or aggregate data with research partners to help us analyze the information for product improvement and development purposes.

Records and information are de-identified when all personal information has been removed or obscured, such that the remaining information does not reasonably identify a specific individual. We de-identify Student Data in compliance with Applicable Laws and in accordance with the guidelines of NIST SP 800-122. Amplify has implemented internal procedures and controls to protect against the re-identification of de-identified Student Data. Amplify does not disclose de-identified data to its research partners unless that party has agreed in writing not to attempt to re-identify such data.

Amplify will not:

• sell Student Data to third parties;
• use or disclose Student Data to inform, influence, or enable targeted advertising to a student based on Student Data or information or data inferred over time from the student’s usage of the Products;
• use Student Data to develop a profile of a student for any purpose other than providing the Products to a School Customer or Authorized School User, or as authorized by a parent or legal guardian;
• use Student Data for any commercial purpose other than to provide the Products to the School Customer or Authorized School User, or as permitted by Applicable Laws.

Amplify may, from time to time, provide customized content, advertising, and commercial messages to Authorized Users, provided that such advertisements shall not be based on Student Data or directed to K–12 students. Amplify may use de-identified Student Data to recommend educational products or services to School Customers and their Authorized Users (subject to exceptions permitted under applicable law), or to notify such users about new educational product updates, features, or services.

This Privacy Policy applies solely to Amplify’s Products and practices. Amplify School Customers and other Authorized Users may choose to connect or use our Products in conjunction with third-party services and Products. Additionally, our sites and Products may contain social media plugins (e.g. like or share buttons) as well as links to third-party websites or services. This Privacy Policy does not address, and Amplify is not responsible for, the privacy, information, or other practices of such third parties. Customers should carefully consider which third-party applications to include among the Products and services they provide to students and vet the privacy and data security standards of those providers.

Authorized Users may be able to log in to our Products using third-party sign-in services such as Clever or Google. These services authenticate your identity and provide you with the option to share certain personal information with us, including your name and email address, to pre-populate our account sign-up form. If you choose to enable a third party to share your third-party account credentials with Amplify, we may obtain personal information via that mechanism. You may configure your accounts on these third-party platform services to control what information they share.

Amplify’s servers are hosted, managed, and controlled by us in the United States and are not intended to subject Amplify to the laws or jurisdiction of any jurisdiction other than that of the United States. If you are located outside the United States, you understand and consent to having Student Data collected and maintained by Amplify processed in the United States. United States data protection and other relevant laws may not be the same as those in your jurisdiction. This includes the use of cookies and other tracking technologies as described herein. See also Notice for European Economic Area and United Kingdom Customers below.

Student Data

Amplify maintains a comprehensive information security program and uses industry standard administrative, technical, operational, and physical measures to safeguard Student Data in its possession against loss, theft and unauthorized use, disclosure, or modification. Amplify performs periodic risk assessments of its information security program and prioritizes the remediation of identified security vulnerabilities. Please see amplify.com/security for a detailed description of Amplify’s security program.

In the event Amplify discovers or is notified that Student Data within our possession or control was disclosed to, or acquired by, an unauthorized party, we will investigate the incident, take steps to mitigate the potential impact, and notify the School Customer in accordance with Applicable Laws. 

Other Data

Outside of Student Data, Amplify uses commercially reasonable administrative, technical, personnel, and physical measures to safeguard personal information in its possession against loss, theft, and unauthorized use, disclosure or modification.

What Choices Do You Have? 

Opt-out of Marketing Communications. If you want to stop receiving promotional materials from Amplify, you can email us at privacy@amplify.com or follow the unsubscribe instructions at the bottom of each email.

Opt-out of Cookies and Similar Tracking Technologies. With respect to cookies, you may be able to reject cookies through your browser or device controls.  Note that you have to opt-out of cookies on each browser or device that you use. If you replace, change, or upgrade your browser or device, or delete your cookies, you may need to use these opt-out tools again.  Please be aware that disabling cookies may negatively impact your experience as some features may not work properly. To learn more about browser cookies, including how to manage or delete them, check the “Help,” “Tools,” or similar section of your browser. 

What Rights Do You Have With Respect to Student Data?

Review and Correction.  FERPA requires schools to provide parents with access to their children’s education records, and parents may request that the school correct records that they believe to be inaccurate or misleading.

• If you are a parent or guardian and would like to review, correct, or update your child’s data stored in our Products, contact your School District. Amplify will work with your School District to enable your access to and, if applicable, correction of your child’s education records.
• If you have any questions about whom to contact or other questions about your child’s data, you may contact us using the information provided below. 

No third-party website tracking. Amplify does not track students across third-party websites and does not respond to Do Not Track (DNT) signals. Amplify does not permit third-party advertising networks to collect information from or about students using Amplify educational Products for the purpose of serving targeted advertising across websites and over time and Amplify will never use Student Data for targeted advertising.      

What is our Deletion/Retention Policy?

Upon request, we provide the School Customer the opportunity to review and delete the personal information collected from students.

Student Data Retention. We will retain Student Data for the period necessary to fulfill the purposes outlined in this Privacy Policy and our Agreement with the School Customer. We do not knowingly retain Student Data beyond the time period required to support a School Customer’s or Authorized School User’s educational purpose, unless authorized by the School Customer or Authorized School User. Upon request, Amplify will return, delete, or destroy Student Data stored by Amplify in accordance with applicable law and customer requirements. We may not be able to delete all data in all circumstances, such as information retained in technical support records, customer service records, back-ups, and similar business records. Unless otherwise notified by our School Customer, we will delete or de-identify Student Data after termination of our Agreement with the School Customer.

Except as described in the Appendix, we do not knowingly collect personal information from a Child User unless and until a School Customer or educator has, on behalf of a parent or guardian, authorized us to collect such information to provide the Products. We comply with all applicable provisions of COPPA. To the extent COPPA applies to the information we collect, we process such information for educational purposes only, at the direction of the partnering School District or State Agency and on the basis of educational institutional consent. If you are a parent or guardian and have questions about your child’s use of the Products and any personal information collected, please direct these questions to your child’s school.

We may change this Privacy Policy in the future. For example, we may update it to comply with new laws or regulations, to conform to industry best practices, or to reflect changes in our product offerings. When these changes do not reflect material changes in our practices with respect to use and/or disclosure of Authorized Users’ personal information, including Student Data, such changes to the Privacy Policy will become effective when we post the revised Privacy Policy on our website. In the event there are material changes in our practices that would result in Authorized Users’ personal information being used in a materially different manner than was disclosed when the information was collected, with respect to Student Data, we will notify the School Customer, and with respect to other information, we will notify you via email and provide an opportunity to opt-out before such changes take effect.

If you have questions about this Privacy Policy, please contact us at:

Email: privacy@amplify.com
Mail: Amplify Education, Inc.
55 Washington St.#800
Brooklyn, NY, 11201
Phone: (800) 823-1969
Attn: General Counsel

To report a security vulnerability, visit https://amplify.com/report-a-vulnerability/.

1. Notice for Parents/Guardians Regarding Mathigon 

While our Products are primarily geared towards School Customers, we do provide an opportunity for children and teens to sign up for a Mathigon account at home—outside of the school context—only with verifiable parental consent from parents or guardians if their child is a Child User.

Please note that most parts of Mathigon can be used without creating an account or providing any personal information that directly identifies you. However, if you are a parent or guardian and would like to authorize your child to sign up for a Mathigon account so that we can offer personalized educational services (e.g. by remembering your child’s progress, tailoring our content to your child’s interests or abilities, or suggesting what to learn next), please read our Acceptable Use Policy, available at amplify.com/acceptable-use-policy, which explains our verifiable consent process, and then sign up by visiting https://mathigon.org/signup. 

What Rights Do You Have? If you are the parent or guardian of a Child User, you may request that we provide for your review, delete from our records, or cease collecting any personal information from your Child User. To exercise these rights, please contact us by sending an email to: help@amplify.com. You may also be able to correct your personal information provided to us, download a copy of all the personal information we have about you, or delete your account via your account settings page. Please note that we may retain certain information as permitted by law. We may also retain cached or archived copies of the information we collect for a certain period of time.

2. Notice for our California Customers 

We do not sell or share your personal information, as described in California law.

We retain your personal information for as long as reasonably necessary for the purposes disclosed in the chart above. Additional information about our retention of Student Data can be found in Section 9 of this Privacy Policy.

Please see the Additional U.S. State Privacy Law Rights section of this appendix for information about your rights pursuant to applicable California law. 

Notice of Financial Incentive 

As part of our services, there will be opportunities to complete surveys and questionnaires. As an incentive for completing the survey or questionnaire, you can voluntarily provide personal information as an entry into a raffle drawing or to obtain other benefits, discounts, offers, or deals that may constitute a financial incentive under California law (“Financial Incentive”). The categories of personal information required for us to provide the Financial Incentives include: contact information and any other information that you choose to provide when you complete the survey. 

Participation is voluntary and you can opt out at any time before the survey is complete. We do not allow students to participate in our surveys.

The value of the personal information we collect in connection with our Financial Incentives is equivalent to the value of the benefit offered.

3. Notice for other U.S. Customers—Additional U.S. State Privacy Law Rights

You have the following rights, where provided under applicable state law, regarding your personal information (each of which is subject to various exceptions and limitations): 

• Access. You have the right to request, up to two times every 12 months, that we disclose to you the categories of personal information collected about you; the categories of sources from which the personal information is collected; the categories of personal information sold or shared; the business or commercial purpose for collecting, selling, or sharing the personal information; the categories of third parties with whom personal information was shared; and the specific pieces of personal information collected about you.
• Correction. You have the right to request that we correct inaccurate personal information collected from you, subject to certain exceptions allowed under applicable law. 
• Deletion. You have the right to request that we delete the personal information that we maintain about you, subject to certain exceptions. Even after the deletion of your account, some personal information may remain on our servers, such as in technical support logs, server caches, data backups, or email conversations. These will be automatically deleted after a reasonable amount of time, unless we are legally required to retain information for longer, or unless there is a legitimate business reason (e.g. security and fraud prevention or financial record-keeping). We are not required to delete any information which has been aggregated or de-identified in accordance with Section 5.
• No Discrimination. You have the right not to be discriminated against for exercising these rights.
• Appeals. You have a right to appeal decisions concerning your ability to exercise your consumer rights.  
• Submission of Requests. You may exercise the above rights by emailing us at privacy@amplify.com. Note that we may deny certain requests, or fulfill a request only in part, based on our legal rights and obligations. For example, we may retain personal information as permitted by law, such as for tax or other record keeping purposes, to maintain an active account, and to process transactions and facilitate customer requests. 
• Authorized Agent. You may designate an authorized agent to make a request on your behalf. When submitting the request, please ensure the authorized agent identifies himself/herself/itself as an authorized agent and can show written permission from you to represent you. We may contact you directly to confirm that you have authorized the agent to act on your behalf and confirm your identity. 
• Verification. Whether you submit a request directly on your own behalf, or through an authorized agent, we will take reasonable steps to verify your identity prior to responding to your requests. The verification steps will vary depending on the sensitivity of the personal information and whether you have an account with us.

Note for students and other Authorized Users who engage with Amplify in connection with a School Customer’s use of Amplify:  Because Amplify provides the Products to School Customers and Authorized Users as a “School Official,” we collect, retain, use, and disclose Student Data only for or on behalf of our School Customers and Authorized Users for educational purposes, including the purpose of providing the Products specified in our Agreement with the School Customer and for no other commercial purpose.  Accordingly, we act as a “service provider” for our School Customers under the CCPA.  If you have any questions or would like to exercise your California rights, please contact your school directly.

4. Notice for European Economic Area and United Kingdom Customers

If you represent a school in the United Kingdom or European Economic Area, you can review our standard template DPA with attached SCCs here. If the school would like to enter into that DPA (and attached SCCs) with Amplify, please send an email to privacy@amplify.com with the following information about the school: (i) name, (ii) address, (iii) telephone number, (iv) signatory name, (v) signatory title, and (vi) signatory email address, and (vii) teacher.desmos.com account usernames. We will then send the school’s signatory a copy of the DPA for electronic signatures and arrange for signature by Amplify’s authorized representative.

Amplify collects personal data for the purposes described in Section 3 of this Privacy Policy. We rely on the following lawful bases for our processing activities:  

• Consent; 
• Pursuant to a contract with the user of our Products; 
• To comply with our legal obligations; or
• When we have a legitimate interest in doing so, which is not outweighed by the risks to the individual.

5. Google APIs

Amplify uses Google’s Application Programming Interface (API) Services to enable users to log in to Amplify, import classes and rosters from Google Classroom, create assignments in Google Classroom, and copy, edit, and publish Amplify content using Google Slides. Amplify will use and transfer information received from Google’s API in accordance with Google API Service User Data Policy, including the Limited Use requirements.