Amplify Student Data Privacy and Security

A pioneer in K–12 education since 2000, Amplify is leading the way in next-generation curriculum and assessment, with our programs providing teachers with powerful tools that help them understand and respond to the needs of every student. Central to that work is building trusting partnerships with school districts and the parents and students we collectively serve, and supporting educators in using data in a way that is safe, secure, and effective. We demonstrate that commitment in part through the robust data privacy and security practices we maintain to protect student data entrusted to our care.

Core Principles:

These core principles guide our operations, employee behavior and product development:

  • Customer Control: We help school districts securely manage their personally identifiable student information. The districts direct our use of the data, and control who has access to that data and with whom it is shared.
  • Educational Purpose: Personal student information can only be used for customer-authorized purposes to support student learning through the secure and effective operation of our educational tools. 
  • Transparency: School districts, teachers, parents and students have the right to know what information is collected by school technology, how it is used and by whom, as clearly described in our privacy policy.
  • Commitment: Privacy and security are thoroughly embedded into our organizational practices. We dedicate substantial resources to systems, processes and personnel required to protect student information.

Amplify Data Privacy and Security Practices:

Amplify maintains a customer data privacy policy that explains our data collection, handling and use practices.  In addition, Amplify is a proud signatory of the Student Data Privacy Pledge, an industry initiative aimed at clearly and concisely stating school service provider commitment to safeguarding student data.

Amplify also maintains a data security policy that explains how student data is protected from unauthorized access.  Data security practices at Amplify are developed and maintained in accordance with the internationally recognized ISO27002 security standards.  In addition, Amplify has successfully completed the SOC 2 Type 2 examination of controls relevant to security and conducts such examination on an annual basis. 

For more information, please review our customer privacy policy and security practices. If you have additional questions, please contact us at  

State Law Compliance

Amplify has compiled the following Data Privacy Agreements (“DPAs”) to expedite your district’s student data privacy documentation process. We entered these DPAs, aligned with state and national templates, with districts across the country to facilitate compliance with applicable laws governing student data privacy.

Accompanying each agreement is a “General Offer of Privacy Terms.”* By executing this simple one page document, your LEA can “piggy back” off an existing DPA between Amplify and an LEA in your state, and Amplify. Once executed, please send a signed copy to to

*Connecticut or New York customers: please review the additional guidance for your LEA below.

If you do not see your state below, please contact Amplify’s Customer Contract Support team at