Artificial intelligence at Amplify

Amplify is committed to using artificial intelligence (AI) capabilities transparently, safely, responsibly, and ethically to deliver tools and resources that continue to fulfill our purpose. We are also committed to aiding students, teachers, and our staff with the skills and understanding required to use AI technology effectively and fairly.

Thoughtful and intentional integration of AI technology supports Amplify’s purpose by extending teachers’ reach, saving them time, enhancing their understanding of each student, and providing new ways to engage students in powerful and rigorous learning experiences.

At the core of our work is our belief that these technologies, if used wisely, can support teachers in creating the kind of classroom experiences every student deserves—collaborative, interesting, and personalized.

Amplify’s AI principles

Governance and risk management: Amplify is developing and maintaining a governance and risk-management program aligned to EDSAFE AI Alliance’s S.A.F.E. Benchmarks Framework and the NIST AI Risk Management Framework, which includes internal policies and procedures to support compliance and safe and responsible use of AI. Amplify’s program guides the design, development, deployment, and overall implementation of AI in Amplify’s products and the tools used in Amplify’s operations. The governance program applies both to Amplify-developed capabilities and third-party development and integrations.

Amplify aligns to EDSAFE AI Alliance’s S.A.F.E. Benchmarks Framework as follows:

SAFETY: Uphold privacy, security, and reliability.
ACCOUNTABILITY: Be human-centered, responsive to human guidance, and transparent.
FAIRNESS AND TRANSPARENCY: Avoid creating or reinforcing unfair bias, and assess for impact.
EFFICACY: Be purposeful and rigorous.

Privacy and security: Amplify ensures that privacy protections are included by default in AI systems, including ensuring that data collection conforms to reasonable expectations and that only data strictly necessary for the specific context is collected, in conformance with our policies around the collection, use, and sharing of personal information. Amplify’s applications use student personal information solely for the purpose of performing the service, in alignment with Family Educational Rights and Privacy Act (FERPA) and applicable state law and district policies and contracts. In addition, Amplify monitors security risks specific to AI systems, including dataset poisoning, prompt injection, and adversarial attacks, and shores up resilience against attempts to alter use, behavior, or performance, or to compromise security properties. Read more about Amplify privacy and security programs.

AI in Amplify’s products and services

Amplify uses AI in our programs in ways that respond to the demonstrated needs of districts, teachers, and students and that meet our high standards for safety, accountability, fairness, and efficacy. Amplify has established an AI Center of Excellence, with AI scientists, engineers, product managers, and designers dedicated to establishing best practices and guiding development in key areas that meet these criteria. 

Some ways Amplify leverages AI in products and services:

Amplify ELA: Amplify ELA’s Automated Writing Evaluation (AWE) tools give teachers the ability to understand, track, and support student progress with key foundational skills, which are strong indicators of students’ analytic writing proficiency. Developed in conjunction with the Writing Prompts in Amplify ELA, AWE assesses student writing for Focus, Use of Evidence, and Conventions, providing critical feedback for teachers and data for Amplify’s writing reports.

Boost Reading: Students in grades K–5 may take the Boost Reading Benchmark Assessment to determine their placement in Boost when they first log in. Students receive a set of word recognition, fluency, and comprehension activities, supported by automatic speech recognition.

Boost Math: Boost Personalized Learning (BPL) activities feature Spark, a virtual tutor that uses text-to-speech to provide personalized, engaging support to help students build mastery. The tutor incorporates student numerical responses in its conversation, but does not use student personal information.