Amplify CKLA usage & branding guidelines

Amplify partnered with the Core Knowledge Foundation (CKF) to develop the Amplify Core Knowledge Language Arts (CKLA) curriculum. You can learn more about this program and Amplify’s partnership with CKF here.

Amplify holds the exclusive commercial license to all CKLA content. In more than a decade of partnership, we have worked with CKF to enhance and supplement the program, now in its third edition nationally. Amplify licenses Amplify CKLA and Amplify ELAR/SLAR Texas to school districts, along with a full suite of assessment, intervention, and supplemental products, as well as professional development and coaching services. Learn more here.

As the exclusive commercial partner for CKLA, Amplify is the only organization permitted to use the materials commercially, which means those uses that are primarily intended for commercial advantage or monetary compensation.

If your organization purchases CKLA materials from Amplify, you get the customary usage rights for those purchased materials specified in Amplify’s Customer Terms & Conditions.

Some versions of the CKLA program are available under a Creative Commons NonCommercial license (CC BY-NC-SA 4.0). [Explain which versions are licensed under this license and provide links].

CC BY-NC-SA is the OER license for these materials. The license allows users to share and adapt the materials, as long you follow these terms:

• Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made.
• NonCommercial — You may not use the material for commercial purposes.
• ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under this same CC BY-NC-SA license.

Below we explain how Amplify and CKF apply these terms to common situations — which uses are permitted under the licenses, and which uses are prohibited or require a special permission or commercial arrangement.

Materials licensed under Creative Commons licenses are known as Open Education Resources (OER), and Amplify is proud to have been one of the earliest champions of OER materials in K-12. We believe that OER materials enable a widespread adoption of high quality materials and innovative adaptations by educators for their classrooms, alongside commercial versions that include a full suite of supports.

In these guidelines, when we say “CKLA Content”, we are referring to all versions of the program that was based on the original content from CKF, both those under OER licenses and commercially licensed. Many uses by educators are permissible under either the commercial or OER license. The only difference is that your rights under the commercial license only last as long as that license is maintained by your school or district.

Amplify encourages educators to leverage CKLA Content to foster innovative and effective learning experiences. Below are uses that are permitted without any additional license, as long as you follow attribution guidelines and share-alike requirements.

Classroom Activities and Custom Materials. Educators may create supplementary activities, worksheets, lesson plans, and projects based on the CKLA Content for use within their classroom or school. For these purposes, educators may incorporate portions of the CKLA Content.

Sharing and Selling Materials based on CKLA Content. Educators may also share classroom activities and custom materials with other educators, including by selling the materials on sites like Teachers Pay Teachers. However, if these materials are sold, they may not include CKLA Content.

For any materials you create, you are required to follow our attribution and disclaimer guidelines below.

If you are unsure whether your planned use qualifies as “non-commercial” or is otherwise permitted by Amplify please reach out to us directly.

To protect the CKLA program’s value and respect Amplify’s exclusive commercial rights, certain uses of the CKLA content are prohibited without first obtaining a commercial license. Amplify reserves the right to enforce these restrictions to protect our rights.

No third party may embed, republish, or incorporate any portion of the CKLA content in products or services intended for sale, licensing, or other commercial purpose. Examples of prohibited uses include embedding CKLA content as a part of digital platforms, apps, or resources marketed to educators or the public, as well as using the content as an input or training data for such products.

This prohibition applies to all types of individuals and organizations (both for-profit and non-profit), and applies to both paid and free uses.

See “Commercial License and Partnerships” below for information on commercial arrangements.

For those interested in using CKLA content in a way that may be commercial, Amplify offers various licensing options. These negotiated licenses allow approved partners to use the CKLA content within their commercial products under specific terms and conditions.

To inquire about a commercial license or discuss a partnership opportunity, please contact our partnerships team at partnerships@amplify.com.

Our trademarks are valuable assets of Amplify and its licensors, and we want to ensure our users and partners use them correctly. These trademarks include the Amplify, Core Knowledge Language Arts, and CKLA word marks and logos.
These marks and logos may only be used if you have an existing partnership with us, and you’ve reached out to Amplify to secure our approval to use them.

If you are creating materials based on CKLA Content in accordance with the guidelines above, you are required to include the following attribution in a reasonably perceptible location on each copy of those materials:

“These materials are based on Amplify CKLA but are not affiliated with, sponsored by, reviewed, approved, or endorsed by Amplify Education, Inc. or the Core Knowledge Foundation. ‘Amplify’, ‘CKLA’ and other marks are the property of Amplify Education, Inc. and its licensors.”

Amplify’s goal is to support educational access to high-quality curriculum resources while protecting the intellectual property and integrity of the CKLA program. By adhering to these guidelines, you help ensure that CKLA remains an accessible and respected resource for educators while supporting its continued improvement.

For additional questions on using the program, or if you need further clarification on any of these points, please contact us.