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Acceptable Use Policy

Amplify Education, Inc. (“Amplify”) products support classroom instruction and learning and include Amplify CKLA, Amplify ELA, Amplify Science, Amplify Desmos Math, Desmos Math, Boost Reading, Boost Math, mCLASS, Mathigon, services at classroom.amplify.com (for creating and assigning activities) and student.amplify.com (for use of the activities or curricula as directed by an instructor), and any other product or service that links to this Acceptable Use Policy (together, the “Products”). This Acceptable Use Policy (the “AUP”) provides the general terms and conditions applicable to your use of the Products. By accessing, downloading, or using the Products, you agree to be bound by the terms of this AUP. 

Notwithstanding the foregoing, nothing in this AUP supersedes or limits your rights under the terms of any other agreement you or your institution have entered into with Amplify regarding the use of Products. In the event of any conflict between the AUP and the terms and conditions of an applicable agreement that you or your institution have entered into with Amplify, the terms and conditions of such agreement shall control.

Our Products are geared towards K–12 students, educators, and staff who use the Products as authorized by their School District or State Agency (each as defined in the Privacy Policy (defined below), and together, “School”) (“Authorized School Users”). Student Data (defined below) is owned and controlled by the School, and Amplify receives Student Data as a “school official” under Section 99.31 of the Family Educational Rights and Privacy Act of 1974 (“FERPA”) for the purpose of providing the Products hereunder. In addition, we rely on the School acknowledging that it is acting as the parent’s agent and consenting on the parent’s behalf to process personal information of students under the age of 13 (“Child Users”) in accordance with the Children’s Online Privacy Protection Act (“COPPA”). 

Schools may provide authorization in two ways: 

(1) by the School agreeing to our Customer Terms and Conditions located at amplify.com/customer-terms or another agreement between Amplify and the School, as applicable; or 

(2) by an educator, staff member, or agent of a School (“Educator”) agreeing to this AUP. If you are an Educator and wish to use the Products in your classroom, you represent and warrant that the use of the Products in your classroom has been authorized by your School, and that you are authorized to accept this AUP on behalf of the School.

In each case, we provide these Products solely for the benefit of the School and for no other commercial purpose. We require all Schools to review our Privacy Policy, available at amplify.com/customer-privacy (“Privacy Policy”), and to make a copy of the Privacy Policy available to the parents or guardians of Child Users.

We also provide limited opportunities for individual users to sign up for a restricted account for at-home use of our Products (together, with Authorized School Users, “Authorized Users”). Please see Additional terms for Mathigon and Amplify Classroom accounts (Section 18) for additional information.

1. License

Subject to compliance with this AUP, you are granted a non-transferable, non-exclusive, non-sublicensable license to access and use the Products. You understand that your use of the Products does not confer to you any intellectual property rights held by Amplify or its licensors. Unless otherwise indicated, any future release, update, or other addition to functionality or content of the Products will be subject to this AUP. 

2. Restrictions

You may access and use the Products solely for non-commercial instructional and administrative purposes. Guidelines for such purposes may be set forth at http://amplify.com/amplify-program-usage-guidelines and additional guidelines may be detailed in materials associated with the Product You are accessing. Further, You may not, except as expressly authorized by Amplify: (a) copy, modify, translate, distribute, disclose, or create derivative works based on the contents of, sell, or otherwise exploit, the Products, or any part thereof; (b) decompile, disassemble, reverse engineer the Products, or otherwise use the Products to develop functionally similar products or services; (c) modify, alter, or delete any of the copyright, trademark, or other proprietary notices in or on the Products; (d) rent, lease, or lend the Products or use the Products for the benefit of any third party; (e) avoid, circumvent, or disable any security or digital rights management device, procedure, protocol, or mechanism in the Products; (f) use any content from the Products, including but not limited to text, images, videos, assessments, lesson plans, or code, as input or training material for any machine learning or artificial intelligence system, including large language models, neural networks, or other algorithmic models, for any purposes, commercial or non-commercial; or (g) permit any Authorized User or third party to do any of the foregoing. You also agree that any works created in violation of this section are derivative works, and, as such, You agree to assign, and hereby assign, all right, title, and interest in such works to Amplify. The Products and derivatives thereof may be subject to export control laws, restrictions, regulations, and orders of the U.S. and other jurisdictions (together, “Export Laws”). You agree to comply with all applicable Export Laws, and will not, and will not permit Authorized Users to, export, or transfer for the purpose of re-export, any Product to any prohibited or embargoed country in violation of any U.S. export law or regulation. Further, You represent that You are not located in a country that is subject to a U.S. Government embargo, subject to sanctions by the U.S. Office of Foreign Assets Control, or included on any restricted party list maintained by the U.S. Bureau of Industry and Security. The software and associated documentation portions of the Products are “commercial items” (as defined at 48 CFR 2.101), comprising “commercial computer software” and “commercial computer software documentation,” as those terms are used in 48 CFR 12.212. Accordingly, if You are associated with the U.S. Government or its contractor, You will receive only those rights set forth in this Agreement in accordance with 48 CFR 227.7201-227.7204 (for Department of Defense and their contractors) or 48 CFR 12.212 (for other U.S. Government licensees and their contractors).

3. Use of the products

In connection with your access to and use of the Products, you agree not to: (a) post, upload, or otherwise transmit or link to content that is: unlawful; threatening; harmful; abusive; pornographic or includes nudity; offensive; harassing; excessively violent; tortious; defamatory; false or misleading; obscene; vulgar; libelous; hateful; or discriminatory; (b) violate the rights of others, including patent, trademark, trade secret, copyright, privacy, publicity, contract, or other proprietary rights; (c) harass or harm another person; (d) exploit or endanger a minor; (e) impersonate any person or entity; (f) introduce or engage in activity that involves the use of viruses, bots, worms, Trojan horses, time bombs, spyware, or any other computer code, files, or programs that interrupt, destroy, or limit the functionality of any computer software or hardware or telecommunications equipment, or otherwise permit the unauthorized access to or use of a computer or a computer network; (g) interfere with, damage, disable, disrupt, impair, create an undue burden on, or gain unauthorized access to the Products or any account (as defined below), or Amplify’s servers or networks; (h) restrict or inhibit any other person from using the Products (including by hacking or defacing the Products); (i) remove, disable, block, or obscure any portion of the Products; (j) use technology or any automated system, such as scripts or bots, to collect user names, passwords, email addresses, or any other data from or through the Products, or to circumvent or modify any security technology or software that is part of the Products; (k) send or cause to send (directly or indirectly) unsolicited bulk messages or other unsolicited bulk communications of any kind through the Products; (l) solicit, collect, or request any information for commercial or unlawful purposes; (m) post, upload, or otherwise transmit an image, audio recording, or video of another person without that person’s consent; (n) use the Products to advertise, promote, or engage in any commercial activity (including engaging in advertising, sales, contests, sweepstakes, or other promotions) without Amplify’s prior written consent; (o) frame or mirror the Products without Amplify’s express prior written consent; (p) use the Products in a manner inconsistent with any applicable law, rule, or regulation; (q) use any robot, spider, search/retrieval application, or other manual or automatic device to retrieve, index, “scrape,” “data mine,” or in any way gather content of the Products or reproduce or circumvent the navigational structure or presentation of the Products; (r) attempt, facilitate, or encourage others to do any of the foregoing. In addition to the foregoing restrictions, your use of the Products may also be subject to an additional acceptable use policy provided to you by your School, as applicable. You are responsible for meeting the hardware, software, telecommunications, and other requirements listed at amplify.com/customer-requirements.

4. Intellectual property

The Products and any Product logo, and certain other of the names, logos, and materials displayed in the Products, may constitute trademarks, trade names, or service marks (“Marks”) of Amplify or other entities. You are not authorized to use any such Marks. Ownership of all such Marks and the goodwill associated therewith remains with Amplify or those other entities. The content provided to you in the Products, including the software, graphs, text, and graphics, is protected under copyright laws, is subject to other intellectual property and proprietary rights and laws, and is owned by Amplify or its licensors. Your access to the Products does not transfer to you or any third party any rights, title, or interest in or to such intellectual property rights. You may not use the content of the Products, in whole or in part, to train or fine-tune any machine learning or artificial intelligence model or system, including for research, product development, commercial services, or any other purpose, commercial or non-commercial. Such use constitutes unauthorized derivative work and a violation of Amplify’s intellectual property rights. Your rights to make use of the Products are limited to those provided under this AUP, any additional terms as may be agreed upon between your School and Amplify, and any available exceptions under applicable intellectual property laws. Amplify Products are protected by patents (see amplify.com/virtual-patent-marking).

5. Account information

Your authentication to enable your access and use of these Products is based in part upon information supplied by you. You are required to (a) provide accurate information to Amplify and promptly report any changes to such information, (b) not share or allow others to use your account, (c) maintain the confidentiality and security of your account information, and (d) use the Products solely via such authorized accounts. You may not share your credentials (i.e., username and password) to access the Products with anyone except the person for whom that account was created. You agree to notify Amplify immediately of any unauthorized use of your account or related authentication information. Amplify will not be responsible for any losses arising out of the unauthorized use of your account.

6. Student data

The parties acknowledge and agree that in the course of providing the Products, Amplify may collect, receive, or generate information that directly relates to an identifiable current or former student of a School (“Student Data”). Student Data may include personal information from a student’s “educational records,” as defined by FERPA. Student Data is owned and controlled by the School and Amplify receives Student Data as a “school official” under Section 99.31 of FERPA for the purpose of providing the Products hereunder. Individually and collectively, Amplify and School agree to uphold our obligations, as applicable, under FERPA, COPPA, the Protection of Pupil Rights Amendment (“PPRA”), and applicable state laws relating to Student Data privacy. Amplify’s Privacy Policy governs the collection, use, and disclosure of Student Data collected or stored on behalf of the School under this AUP. The School is responsible for providing notice or obtaining appropriate consents under applicable laws to authorize Authorized School Users’ use of the Products, including making a copy of the Privacy Policy available to the parents or guardians of Child Users. Please see Additional Terms for Mathigon and Amplify Classroom accounts (Section 18) for additional information.

7. Confidentiality

You acknowledge that in connection with these terms, Amplify may provide you with certain sensitive or proprietary information (“Confidential Information”), including software, source code, assessment instruments, research, designs, methods, processes, customer lists, training materials, product documentation, know-how, or trade secrets, in whatever form. You agree (a) not to use Confidential Information for any purpose other than use of the Products in accordance with the AUP, and (b) to take all steps reasonably necessary to maintain and protect the Confidential Information of Amplify in strict confidence. Confidential Information shall not include information that, as evidenced by your contemporaneous written records: (i) is or becomes publicly available through no fault of your own; (ii) is rightfully known to you prior to the time of its disclosure; (iii) has been independently developed by you without any use of the Confidential Information; or (iv) is subsequently learned from a third party not under any confidentiality obligation.  

8. User materials

You represent, warrant, and covenant that you have all the necessary rights, including consents and intellectual property rights, in connection with any data, information, content, and other materials provided to or collected by Amplify from you or on your behalf in connection with your use of the Products, including materials and content that you post, upload, transmit, email, or otherwise make available on, through, or in connection with the Products (“User Materials”), and that except as otherwise agreed by your School and Amplify, you retain any ownership rights that you have in your User Materials. You hereby grant to Amplify and its affiliates, licensees, and authorized users, a perpetual, non-exclusive, fully paid-up, royalty-free, sublicensable (through multiple tiers), transferable (in whole or in part), worldwide license to use, modify, excerpt, adapt, create derivative works and compilations based upon, publicly perform, publicly display, reproduce, and distribute such User Materials in connection with the Products, subject to Amplify’s Privacy Policy. You and your School are responsible for the accuracy, integrity, completeness, quality, legality, and safety of such User Materials. You further represent and warrant that the posting of such User Materials through or in connection with the Products does not violate the privacy rights, publicity rights, copyrights, contract rights, or any other rights of any person or entity. Amplify and your School reserve the right (but have no obligation) to monitor the Products, including for inappropriate content or conduct, and to remove any content in their discretion without liability to you or any third party. Further, Amplify reserves the right to investigate and take appropriate legal action against anyone who, in Amplify’s discretion, violates this AUP or attempts to do so, including terminating or suspending a user’s account or access to or use of the Products, or reporting any content or conduct to law enforcement authorities. You are solely responsible for creating and maintaining your own backup copies of your User Materials. Amplify is not responsible for any loss, theft, or damage of any kind to any User Materials. 

9. Feedback

If you provide us with any ideas, proposals, or suggestions related to the Products (“Feedback”), you hereby acknowledge and agree that your provision of any Feedback is gratuitous, unsolicited, and without restriction, and does not place Amplify under any fiduciary or other obligation. You hereby grant to Amplify a worldwide, royalty-free, fully paid-up, exclusive, perpetual, irrevocable, transferable, and fully sublicensable (through multiple tiers) license to reproduce, distribute, perform and/or display (publicly or otherwise), adapt, modify, and otherwise use such Feedback, in any format or media now known or hereafter developed, and you hereby represent and warrant that you have all necessary rights to grant the foregoing license.

10. Third party links and services

The Products may make available, or third parties may provide, links to websites, software, applications, resources, advertisements, content, or other products or services created, hosted, or made available by third parties (“Third Party Services”). When you access or use a Third-Party Service, you are interacting with the applicable third party, not with Amplify, and you do so at your own risk. Inclusion of any Third-Party Service or a link thereto within the Products does not imply approval or endorsement of such Third-Party Service. Amplify does not control any content that is not Amplify content, and as such, you may be exposed to offensive, indecent, inaccurate, or otherwise objectionable content in the course of accessing or using such Third-Party Services linked from the Products. You are solely responsible for your interactions with other users of the Products, providers of Third-Party Services, and any other third parties with whom you interact on, through, or in connection with the Products. AMPLIFY IS NEITHER RESPONSIBLE NOR LIABLE FOR ANY THIRD-PARTY SERVICES, INCLUDING THE ACCURACY, INTEGRITY, COMPLETENESS, QUALITY, LEGALITY, USEFULNESS, OR SAFETY OF, OR INTELLECTUAL PROPERTY RIGHTS RELATING TO, SUCH THIRD-PARTY SERVICES. ANY ACCESS TO OR USE OF SUCH THIRD-PARTY SERVICES MAY BE SUBJECT TO THE TERMS AND CONDITIONS AND INFORMATION COLLECTION, USAGE, AND DISCLOSURE PRACTICES OF THIRD PARTIES. THIS AUP DOES NOT CREATE ANY RELATIONSHIP BETWEEN YOU AND ANY PROVIDER OF THIRD-PARTY SERVICES, AND NOTHING IN THIS AUP WILL BE DEEMED TO BE A REPRESENTATION OR WARRANTY BY AMPLIFY WITH RESPECT TO ANY THIRD-PARTY SERVICE.

11. Digital Millennium Copyright Act

The Digital Millennium Copyright Act of 1998 (“DMCA”) provides recourse for copyright owners who believe that material appearing on the Internet infringes their rights under U.S. copyright law. If you believe that any material residing on or linked to from the Products infringes your copyright, please send (or have your agent send) to Amplify’s Copyright Agent, by email, fax, or regular mail, a written notification of claimed infringement with all of the following information: (a) identification of the copyrighted work claimed to have been infringed, or, if multiple copyrighted works are covered by a single notification, a representative list of such works; (b) identification of the claimed infringing material and information reasonably sufficient to permit us to locate the material on the Products (such as the URL(s) of the claimed infringing material); (c) information reasonably sufficient to permit us to contact you, such as an address, telephone number, and, if available, an e-mail address; (d) a statement by you that you have a good-faith belief that the disputed use is not authorized by the copyright owner, the copyright owner’s agent or the law; (e) a statement by you that the above information in your notification is accurate, and a statement by you, made under penalty of perjury, that you are the owner of an exclusive right that is allegedly infringed, or that you are authorized to act on such owner’s behalf; and (f) your physical or electronic signature. Amplify’s Copyright Agent for notification of claimed infringement can be reached as follows: Amplify Education, Inc., 55 Washington Street #800, Brooklyn NY 11201; Attn: Copyright Agent. Amplify’s Copyright Agent for notification of claimed infringement can also be reached electronically at legal@amplify.com. Amplify reserves the right to terminate infringers’ and suspected infringers’ accounts or their access to or use of the Products.

12. Changes to the products

Amplify may, without prior notice, change any Product or stop providing any features of any Product. We may permanently or temporarily terminate or suspend your access to any Product features without notice for any reason, including if in our sole determination you violate any provision of this AUP. Upon termination, you continue to be bound by this AUP.

13. Warranty disclaimer

PRODUCTS ARE PROVIDED “AS IS” AND WITHOUT WARRANTY OF ANY KIND BY AMPLIFY. AMPLIFY EXPRESSLY DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING ANY WARRANTY AS TO TITLE, NON-INFRINGEMENT, MERCHANTABILITY, OR FITNESS FOR A PARTICULAR PURPOSE OR USE. YOU ASSUME RESPONSIBILITY FOR SELECTING THE PRODUCTS TO ACHIEVE YOUR INTENDED RESULTS AND FOR THE ACCESS AND USE OF THE PRODUCTS, INCLUDING THE RESULTS OBTAINED FROM THE PRODUCTS. WITHOUT LIMITING THE FOREGOING, AMPLIFY MAKES NO WARRANTY THAT THE PRODUCTS WILL BE ERROR-FREE OR FREE FROM INTERRUPTIONS OR OTHER FAILURES OR WILL MEET YOUR REQUIREMENTS. AMPLIFY IS NEITHER RESPONSIBLE NOR LIABLE FOR ANY THIRD-PARTY CONTENT OR SOFTWARE INCLUDED IN PRODUCTS, INCLUDING THE ACCURACY, INTEGRITY, COMPLETENESS, QUALITY, LEGALITY, USEFULNESS, OR SAFETY OF, OR IP RIGHTS RELATING TO, SUCH THIRD-PARTY CONTENT AND SOFTWARE. ANY ACCESS TO OR USE OF SUCH THIRD-PARTY CONTENT AND SOFTWARE MAY BE SUBJECT TO THE TERMS AND CONDITIONS AND INFORMATION COLLECTION, USAGE, AND DISCLOSURE PRACTICES OF THIRD PARTIES.

14. Limitation of liability

IN NO EVENT WILL AMPLIFY BE LIABLE TO YOU FOR ANY INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, RELIANCE, OR COVER DAMAGES, DAMAGES FOR LOST PROFITS, LOST DATA, LOST BUSINESS, OR ANY OTHER INDIRECT DAMAGES, EVEN IF AMPLIFY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. TO THE EXTENT PERMITTED BY APPLICABLE LAW, AMPLIFY’S ENTIRE LIABILITY TO YOU ARISING OUT OF PERFORMANCE OR NONPERFORMANCE BY AMPLIFY OR IN ANY WAY RELATED TO THE SUBJECT MATTER OF THIS AUP, REGARDLESS OF WHETHER THE CLAIM FOR SUCH DAMAGES IS BASED IN CONTRACT, TORT, STRICT LIABILITY, OR OTHERWISE, WILL NOT EXCEED $100 IN AGGREGATE. UNDER NO CIRCUMSTANCES WILL AMPLIFY BE LIABLE FOR ANY CONSEQUENCES OF ANY UNAUTHORIZED USE OF THE PRODUCTS THAT VIOLATES THIS AUP OR ANY APPLICABLE LAW OR REGULATION.

15. Termination

Amplify may terminate or suspend your access to the Products at any time for any reason, including if Amplify believes that you have violated the AUP or have engaged in conduct that violates applicable law or is otherwise harmful to the interests of Amplify, any other Amplify user, or any third party. Upon termination, you will: cease using the Products and return, purge, or destroy all copies of any Products and, if so requested, certify to Amplify in writing that such surrender or destruction has occurred. Sections 3–13, 16, and 17 will survive the termination of this Agreement.

16. Governing Law

This Agreement will be governed by and construed and enforced in accordance with the laws of the U.S., state of New York, without giving effect to the choice of law rules thereof.

17. Additional terms for iOS apps

By downloading any Products through Apple, Inc.’s App Store (“iOS Products”), you agree that the following additional terms apply to your use of our iOS Products:

  1. This AUP is not a legal agreement with Apple, Inc. (“Apple”). As between Amplify and Apple, Amplify (not Apple) is responsible for the iOS Products and the contents thereof.
  2. The license to use the iOS Products under Section 3 above is limited to use (i) on iOS devices that you or your School owns or controls, separate from and in addition to any specific technical requirements for any iOS Product, and (ii) as permitted by the Usage Rules set forth in Apple Media Services Terms and Conditions.
  3. You must comply with applicable third-party terms of agreement when using the Products.
  4. Without limiting Section 13 above and solely as between Amplify and Apple, you acknowledge that: (i) Apple has no obligation whatsoever to furnish any maintenance and support services with respect to the iOS Products; (ii) Amplify (not Apple) is responsible for addressing any claims of yours or of any third party relating to the iOS Products or your possession and/or use of the iOS products, including but not limited to (1) product liability claims, (2) any claim that the iOS Products fail to conform to any applicable legal or regulatory requirement, and (3) claims arising under consumer protection, privacy, or similar legislation; (iii) in the event of any failure of the iOS Products to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price for the iOS Products to you; to the maximum extent permitted by applicable law, Apple will have no other warranty obligation whatsoever with respect to the iOS Products, and any other claims, losses, liabilities, damages, costs, or expenses attributable to any failure to conform to any warranty will be Amplify’s sole responsibility; and (iv) in the event of any third-party claim that the iOS Products or your possession and use of the iOS Products infringes that third party’s intellectual property rights, Amplify (not Apple) will be responsible for any investigation, defense, settlement, and discharge of any such intellectual property infringement claim.
  5. You represent and warrant that: (i) you are not located in a country that is subject to a U.S. Government embargo, or that has been designated by the U.S. Government as a “terrorist supporting” country; and (ii) you are not listed on any U.S. Government list of prohibited or restricted parties.
  6. Apple and Apple’s subsidiaries are third-party beneficiaries of these Terms, and upon your acceptance of these Terms, Apple will have the right (and will be deemed to have accepted the right) to enforce these Terms against you as a third-party beneficiary thereof.
  7.  Any questions, complaints, or claims with respect to the Products should be directed to: 

Email: privacy@amplify.comMail: Amplify Education, Inc., 55 Washington St. #800, Brooklyn, NY, 11201

18. Additional terms for Mathigon and Amplify Classroom accounts.

a. Mathigon updates: Amplify no longer offers accounts for Child Users, but we will continue to allow Child Users to access their active legacy Mathigon accounts where verifiable parental consent was obtained. We will continue to protect personal information in accordance with the Privacy Policy and applicable law.

b. Mathigon and Amplify Classroom:

i. School Use:

  1. Educators: If you are an Educator, you can create a Mathigon or an Amplify Classroom account using any existing email or through an existing third-party account (e.g. Google, Microsoft). Go to https://mathigon.org/signup#teacher  to sign up for Mathigon. Go to classroom.amplify.com to sign up for Amplify Classroom.
  2. Students can also sign up using a unique class code provided by an Educator. Educators are responsible for gaining appropriate authorization or permission from their School to use the Products with students, including Child Users, before providing their unique class code or linking the Products to a third-party service like Google Classroom. For such use in the school context, we do not request additional consent from parents in accordance with the “school official” exception under FERPA and relevant COPPA guidance. For more information, visit our Privacy Policy, which describes how we collect, use, and disclose personal information and data through the provision of our Products in schools. 

ii. Outside of School Use: If you are an individual user using the Products at home or otherwise outside of the school context, you are prohibited from collecting or providing any personal information from students or minors. You are permitted to access the platform for instructional purposes, but you may not enroll or roster minors, create accounts for minors, or input any personal information of minors into the Product.

19. Updates to this policy

We may change this Acceptable Use Policy in the future. For example, we may update it to address changes in our product offerings, or to address changes in the law or best practices. If we make changes that materially impact your legal rights or use of our products, we will provide prominent notification to you (e.g. via the Site or by email).  Otherwise, we will post any updates to the policy with an updated “Last Revised Date” and all changes will become effective immediately. Please check the Last Revised Date to confirm if the policy has been revised.

Last Modified: February 2, 2026

S5-03. Cultivating a joy of learning with Sesame Workshop

A blue graphic with text reading "Math Teacher Lounge" in multicolored letters and "Amplify." at the bottom, with abstract geometric shapes and lines as decoration.

Listen as we chat with Dr. Rosemarie Truglio, senior vice president of curriculum and content for Sesame Workshop! Continuing our theme of math anxiety this season, we sat down with Dr. Truglio to chat about Sesame Street and her thoughts on how to spread a growth mindset to young children and put them on course to academic achievement and long-term success.
 
Listen today and don’t forget to grab your MTL study guide to track your learning and make the most of this episode!

Download Transcript

Dr. Rosemarie Truglio (00:00):
Children don’t come with this math anxiety. Math anxiety is learned.

Bethany Lockhart Johnson (00:07):
Welcome back to Math Teacher Lounge. I’m Bethany Lockhart Johnson.

Dan Meyer (00:11):
And I’m Dan Meyer.

Bethany Lockhart Johnson (00:12):
Hello, Dan Meyer.

Dan Meyer (00:14):
Great to see you, Bethany. We are on episode three. Can you believe it?

Bethany Lockhart Johnson (00:18):
So, I feel like we’ve just started scratching the surface about math anxiety. We’ve talked to two amazing researchers. We’ve talked about what math anxiety is, how it’s often screened for some of the causes, some of the consequences … I mean, we’ve had some good conversations. Dan, what do you think?

Dan Meyer (00:38):
Definitely, I think that the consequences have only grown more dire in my head. I’m not sure how you feel about the consequences. But, you know, it is enough for me that we ask students to take mathematics for much of their childhoods, to worry about their anxiety, taking that. But to hear about from these researchers about all the different things that correlate with math achievement and math anxiety—talking about future careers, certainly, but even some other, more serious lifelong concerns? That gives me a lot of motivation to continue this study of math anxiety here with you on the show.

Bethany Lockhart Johnson (01:14):
It is really widespread. It has a big impact, not only on students, but on parents, on educators. You know, it’s—

Dan Meyer (01:23):
Multi-generational.

Bethany Lockhart Johnson (01:25):
Yes. And you know, so often when folks think of math anxiety, what I hear them say is, “Oh, yeah, in high school is when math really ramps up. That’s when anxiety starts.” But we know that it starts in our youngest learners. And our research has already backed that up. We know it. I’ve seen it in my classroom. You may have seen it with some students you work with. And let me tell you, it starts young.

Dan Meyer (01:52):
It does start early. Right now, I have a son that’s just started kindergarten, and he seems relatively math-positive, but we’ve known from our interviews on this show and other kinds of experiences that oftentimes, that feeling —that math is for me, and I am for math, and we are all friends — can turn on a single moment. It seems like one teacher says a thing that changes a student’s perception of themselves as a mathematician or of math itself. So I keep waiting with bated breath, hoping not to find that one moment that changes our current open posture towards mathematics. So now it’s time to really dive into some strategies for combating math anxiety.

Bethany Lockhart Johnson (02:34):
To help us out, we’ve called on a pretty exciting guest. I am so excited, Dan Meyer! We are being joined by Dr. Rosemarie Truglio. She is Senior Vice President of Curriculum and Content at Sesame Workshop. Sesame Workshop! As in, “Tell me how to get to Sesame Street.” Dan, I have to tell you, I spent many, many hours of my childhood watching Sesame Street. I have to ask, do you have happy Sesame Street memories? Is this part of your formation, Dan Meyer?

Dan Meyer (03:08):
At this point? In my advancing years, and the brain cells that I have left, Sesame Street is really kind of just a vibe in my head. But that vibe is such a pleasant one. One in which like nothing bad could happen. One in which learning is common and normalized and fun. And you just kind of feel at home, constantly.

Bethany Lockhart Johnson (03:33):
I don’t know about the “just the vibe” part, because for me, it is visceral. I’m there. I am actually … I mean, I might still be there.

Dan Meyer (03:42):
You could reenact some of the skits?

Bethany Lockhart Johnson (03:44):
. You didn’t watch Sesame Street with your kiddos when they were younger?

Dan Meyer (03:49):
We watched a lot of Elmo. A lot of Elmo. Yeah.

Bethany Lockhart Johnson (03:52):
Next-generation Sesame Street. Well, I think it’s so perfect that we’re gonna be talking about what Sesame Workshop does to help combat math anxiety and create a positive connection and relationship with mathematics. So I’m really excited to hear what Dr. Truglio and her team have been working on. And here’s our conversation with Dr. Truglio.

Dan Meyer (04:15):
Welcome to the show, Dr. Truglio. It is an honor.

Dr. Rosemarie Truglio (04:18):
Great to be here. Thank you for inviting me.

Dan Meyer (04:20):
You are Senior Vice President of Curriculum and Content at Sesame Workshop, which definitely sounds like the coolest job in the world to both four-year-old me and also Now me. Would you just help us help us with some backstory of how you ended up here, and what you do at Sesame Workshop?

Dr. Rosemarie Truglio (04:38):
Sure. It is a pretty cool job. And I am very fortunate that I’ve been in this position for the past 26 years. So, I am a developmental psychologist, and my job is to help Sesame Workshop identify curriculum needs, so that we could address them in the content that we create on the show and across our various platforms. So, Sesame Street is currently in its 53rd season. And we just, wrapped production for the 54th season, which we’ll debut next fall. And Sesame Street began with an experiment: Can television actually teach children school readiness skills, to have them better prepared for school? Especially those children who did not have access to formal education during the preschool years? And it is what we call a whole-child curriculum, because we’re dealing with all of the school readiness needs. So that that includes the academic needs, their social-emotional needs, and their health needs, as well as what we call these cognitive processing skills—how children learn content. Right? So it’s not just content skills, but how you approach learning and how you actually learn content. So as a grad student, I was fortunate to work at the Center for Research on the Influences of Television on Children. Very special center. It was at the University of Kansas. And my advisors, developmental psychologists, they studied the effects of television on children, both the positive effects and the negative effects. And so part of their research was to actually look at the longterm educational effects of Sesame Street. So I was working with Sesame Street content as a grad student, and then came to New York City. My first job was Assistant Professor at Teachers College, Columbia University. And when this position became available, Director of Research at the time, it was called, I took that job. And so my job was to oversee both the curriculum and the implementation of the curriculum, as well as the research. Because what we know, our co-founder, Joan Ganz Cooney has always said, for Sesame Street to be a successful educational program, production has to work closely with early childhood educators. They are the ones who know the curriculum and, and develop the curriculum goals, as well as the developmental psychologists who actually study how children are paying attention to the content. But more importantly, what are they comprehending from the content? And we all have to work together. Because even though we are the experts, the real experts are the children themselves. So nothing is deemed final until we actually show the children and see what they are learning from the content that we are producing.

Dan Meyer (07:54):
Are you referring to like, test audiences of kids then?

Dr. Rosemarie Truglio (07:57):
Yeah, I guess you could call it test audiences. I mean, I don’t. I don’t like to call it that because I see them as co-collaborators. I don’t see them as a test audience. Because, as I said, they’re the experts. It’s a collaboration. I mean, they’re the experts. And so I wanna know—

Dan Meyer (08:12):
As collaborators. I got it now. Yeah.

Dr. Rosemarie Truglio (08:14):
They help us. So that’s exactly what we tell the children too. So it’s called formative research. You know, we, we do what we call, um, storybook testing, an animated version of a storybook to have some little movement and see are they finding the story engaging, but more importantly, are they picking up on the intended educational lesson that we’re trying to teach in the story. So they are co-collaborators. they’re the ones who are helping us get the story just right for them.

Dan Meyer (08:46):
That’s really exciting, and makes me think about what classes might be like if students were regarded in that kind of lens as well. I just wanna say that my four-year-old self is on this interview as well, and is re-contextualizing all the stuff I saw as a kid. And it just felt like, at the time, you folks turned the camera on and went down to the street and we just had this real natural time. And it’s great to hear about all the intense preparation and co-construction at work and work that went into that time. Yeah,

Dr. Rosemarie Truglio (09:12):
It’s about a year preparation from start to finish. From the start of identifying, “What is the educational need? Is it an academic need? Is it a social-emotional need? Is it a health need? Is it a cognitive-processing need?” And then once we have the need identified, we have what we call a curriculum seminar. We bring in the experts who are studying this topic with preschoolers, because we wanna get it, we wanna get it right.

Bethany Lockhart Johnson (09:41):
Which, by the way, little behind the scenes: How often do you get to go to set?

Dr. Rosemarie Truglio (09:46):
So we’re in a production probably about six weeks out of the year. Covid really messed things up. ‘Cause we have to be really—we have very strict Covid protocols, but there is someone on my team—and sometimes we have to, you know, rotate for availability—but there’s always an educator on set.

Bethany Lockhart Johnson (10:06):
Awesome.

Dr. Rosemarie Truglio (10:07):
Because even though you stick to the script, questions arise; they wanna make changes; sometimes they have to cut; things are running too long and they have to cut and we gotta figure out where to cut. So there’s always an educator on set.

Bethany Lockhart Johnson (10:19):
But sometimes you go and have lunch, like—.

Dr. Rosemarie Truglio (10:21):
Oh, I go, yes. Sometimes I go—

Bethany Lockhart Johnson (10:23):
And just hang out with Big Bird, right?

Dr. Rosemarie Truglio (10:24):
Sometimes I go hang out with Big Bird. No, those are my friends!

Bethany Lockhart Johnson (10:27):
They are!

Dr. Rosemarie Truglio (10:28):
No, no, I go hang out with them. They’re my friends. Yes.

Bethany Lockhart Johnson (10:32):
When I think about Sesame Street and I think about … like, I can’t help but smile. Because I think I have such fond memories of the characters. I mean, we invited them, my mom invited them, into our home, right? And, you know, now I have a two-year-old and there’s no doubt that I’m gonna introduce him to Sesame Street. And I see how it really does feel like the folks who are doing this work, you and your team, you have a deep respect for children. So it makes sense that you call your test collaborators “collaborators,” right? They’re a part of it. And you know, I love that. And Sesame Street makes me smile. However, I’m like, we’re talking about math anxiety. And it’s so interesting, because as Dan and I were talking about our memories of Sesame Street … you know, it’s like Sesame Street feels like there’s not much anxiety. I mean, there are problems, and there’s problem solving, and it’s not like everything is perfect. But we figure it out. And it’s OK to make mistakes and it’s OK to try again. And a lot of times, we don’t see that in the math classroom—or at least, how folks talk about math. So, how do you all think about anxiety, about how to prevent it? Like, when you’re doing your work, you know that math anxiety is a real thing. But then that’s not translated in these experiences and the relationships with math that you’re building with your viewers.

Dr. Rosemarie Truglio (12:07):
Yeah, that’s a really good question, because it’s really easy, because our core audience are two- to four-year-olds and they love math. And what’s not to love, right? Because they are figuring the world out as they’re exploring the world. So you said something really interesting, that when you turn on the TV—when you turned on the TV when you were a child, and now you’re a mom of a two-year-old, we wanna make sure that the show represents content that is relevant and meaningful to our target audience. And that comes through with the characters. So all of our characters have very specific personalities, as all children do. And our characters represent all children, in terms of not only personality, but interest and learning styles, ’cause we wanna see—we wanna make sure that children see themselves in these characters. And we have a character who actually loves math. And he’s The Count.

Bethany Lockhart Johnson (13:12):
I’m like, “I know! I know who it is!” I will save you my impression. Although I have done it for my child. But I’ll save our listeners .

Dr. Rosemarie Truglio (13:20):
And you know, he’s an adult character. Some of our characters are preschoolers, like Elmo and Abby—they’re preschoolers—and Zoe. But The Count is an adult. He lives in the castle and he just loves numbers. But what’s really important is while we have The Count to explain—not explain to, but to portray to children, cause we don’t explain anything; we show children that math is more than number, right? Math is a pretty wide concept. Which is what I love about math. And the other thing about math is math language. The language of math. ‘Cause when we’re teaching children vocabulary words, we’re also teaching children the concept. Be it a math concept or a science concept or a social-emotional concept. So children don’t come with this math anxiety. Math anxiety is learned and it’s unfortunate. It’s picked up by their observations of the adults in their lives, who sometimes say out loud, “I don’t like math,” or “Math is hard,” or even worse, “I’m not good at math.” Or may even label it as math anxiety. That word won’t mean anything to a young child. But it then provides a, whaddya call it, like a negative valence for something that they never felt negative about. Because as they’re growing and interacting with the world, math is all around them. And there’s that sense of awe and wonder and joy, especially as they’re learning and they’re figuring it out. So I think we have to reframe math. Instead of saying “math anxiety,” we have to talk about the joy of math and all the wonderful joys that come with the exploration of these math concepts. Number is great. We know kids love numbers. We know that they love to count and use a big word here: enumerate . Because so many parents don’t make this distinction. They’ll say, “Oh, my child is counting!” Well, there’s rote counting, 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, which is important. But then it’s like there’s an item for each number. So it’s one Cheerio, two Cheerios. And then as you point to each number, you are then figuring out what the set is, of the number of objects that you have. And then you get at what I love to call the meaningfulness of math. Right? Number has meaning. And as I said, it’s all part of your everyday activities. It’s part of—it’s in your kitchen; you’re following recipes; you’re measuring; you’re weighing. It’s at bath time, right? You could have the sorting of nested cups and you could, you know, and once again, the math language: big, bigger, biggest. These are relational concepts. You could then count what sinks and what floats, if you’re doing science. And then you could put them in two different buckets, and count. These are the items that sunk and these are the items that float. So math and bath time could be a lot of fun. And then there’s math and music. Music is so rich with math, as you talk about rhythm and tempo and dynamics and pitch and duration. That’s all math.

Bethany Lockhart Johnson (16:57):
The way that you talk about it, it is so rich, right? It is so multi-layered. And you know, I’ve shared on the podcast before: I’ve actually had parents in parent-teacher conferences say that, “Well, I wasn’t good at math either,” or “Math’s really not my thing.” And it’s really—it is, it’s rooted in that fear. And so I do see the way that you’re talking about it; I see that come through in Sesame Street. That, in a lot of ways, it’s reeducating parents, right? Because we hope that our caregivers are sitting next to their kiddo and enjoying it together and having conversations about it later. And there’s a way that parents then are also getting their own sense of what math can be, expanded. And I think there’s such a beauty in that. And I love the way that you talk about that, that you really are looking at, “Well, we wanna celebrate counting and the joyfulness of that. And let’s use math talk, you know, and let’s use these words and try out these ideas.” And it’s not because you’re trying to check some list. But you’re really exploring it and having fun together.

Dr. Rosemarie Truglio (18:03):
And you’re embracing it. And you mentioned the word “mistake.” So often when it comes to math, if you make a mistake—you make a mistake in counting or, you know, we’re not doing a lot of math equations on Sesame Street, but that’s when people feel like they can’t do math. ‘Cause they made a mistake. And that’s something that we are trying to address on Sesame Street, that it’s OK to make mistakes and you learn through mistakes. But you have to have—and I’m gonna come up with this other phrase now—you have to have what we call a growth mindset. What that means is that I may not be able to do this yet. Like, it’s called “the power of yet.” So we know that learning any concept, it takes time and practice. And how do we have children embrace the process, right? So often we focus on right and wrong. Now, there is right and wrong with math, of course. You know, there’s a right answer and there’s a wrong answer. But how do we focus, not on the end product, but the process through which you are engaging in? So let’s talk about measurement. Let’s talk about measuring the length and the width or the height of something. You might make some mistakes along the way, but you’re processing it. My son used to make all of these little structures for all his little play animals. Well, you know, he would measure and think he got it right. And then when he put the animals in, of course, you know, either the animal was too wide or it was too tall. And he would have to redo it. But you’re not redoing it from scratch, you’re redoing it now from experience. “I realize that if I’m gonna put the giraffe in with the elephant, I’m gonna need something wide as well as high.” Right? For the length, tall. And that’s process. And then, for children, when they figure it out, that “oops” and “aha”—the “aha” was like, “I did it!” And it’s so empowering, you know, giving them agency—not swooping in and saying, “All right, I’ll fix it for you. You know, we got the wide elephant and the tall giraffe and I’ll you know…”. NO! Having them do it. And another fun activity is in what we call informal measurement. And that’s like getting something of an equal size. It could be paper clips or it could be same-size blocks, and then measuring how long something is. So if it’s measured by blocks versus paperclips, you’re gonna have a lot more paperclips than you are blocks. And that kind of comparison is so fascinating for children. And so that’s measurement. And now we have counting. Like, how many paperclips long is something versus how many blocks long is something.

Dan Meyer (21:02):
So checking my understanding here, you’ve talked about how caregivers and other adults can transmit math anxiety by naming it and claiming it for themselves. And you’ve talked about, some really exciting ways that adults can involve students and kids in different kinds of math. I’d love to go upstream with you a little bit and wonder out loud, where does this anxiety come from initially? It’s gotta be more than adult one to kid two talking about anxiety, and transmitting it from human to human. What is the original spring from which all this anxiety flows?

Dr. Rosemarie Truglio (21:36):
Yeah. I do think it does—a lot of it does come from the adults in their lives. It’s unfortunate, because there is a lot of math talk about it, right? I can’t do math; I’m not good at math. Even when you’re at a restaurant and you get the bill and someone’s figuring out the tip, I can’t tell you how often it’s like, “Pass the bill, because I can’t do math.” Or if you actually then bring gender into it, you know, “Oh, girls aren’t good at math,” and that’s not true. There’s no evidence of that whatsoever, right? So in the younger grades, there’s no gender difference in terms of math ability. What’s also interesting about even socioeconomic status differences, you don’t see a lot of differences between low-income and middle-income children when it comes to math skills. Where you see differences is children’s ability to talk about their mathematical thinking. So if a child doing a math problem is asked, “How did you solve the problem?”, low-income children don’t often have the language to explain their thinking. So that’s something that we did on Sesame Street, where we focused a lot on what we call math talk. So, not just show number and show doing math, but actually narrate and giving the language. Because math literacy is one of the predictors of overall school achievement. So there’s that. They’re getting it from the adults in their lives. They’re getting it, unfortunately, sometimes from their teachers. But I think the anxiety comes from the fear of making mistakes. Because math, there is right and wrong, and always wanting to get the right answer. So that’s why this whole idea of reframing, and saying, “But really, it’s in the process.” So, you know, my son, math is not his strong suit. And I’ve been doing a lot of growth mindset with him as well. And there was a teacher that he had—I think in like 10th or 11th grade—who said, “In a test, I don’t wanna—I’m not even gonna look at the answer. I wanna see the process through which you GOT to this answer. And I’m going to grade the process. So the process could yield a right answer; it could yield a wrong answer. But you’re gonna get graded on the process. Because I wanna see how you are approaching the problem and how you’re thinking it through.” And I think that is a great example of, maybe, to try to reduce math anxiety. Because if you can get people excited about the process through which you’re learning—and that applies to all subjects, it’s not just math!

Bethany Lockhart Johnson (24:36):
I’m like, that applies to life! Right?

Dr. Rosemarie Truglio (24:38):
That applies to life!

Bethany Lockhart Johnson (24:39):
That’s so spot on. Wow. Yeah.

Dr. Rosemarie Truglio (24:41):
But I think that there’s so much focus on right and wrong, and not really understanding the value of the process. So on Sesame, we’ve been doing a lot of “oops” and “ahas.” You know, we’re gonna make mistakes, but what’s important is what do you DO when you make a mistake? So there’s a great episode with The Count. A couple of years ago. The Count was counting. Something he does every day. A lot of time, every day, ’cause he’s obsessed with counting and numbers. And he was counting an array of items.

Gladys the Cow (25:17):
I need 10 sandwiches all together.

The Count (25:22):
Well, of course.

Dr. Rosemarie Truglio (25:23):
And he made a mistake.

Elmo (25:25):
The Count?

The Count (25:25):
Hmm?

The Count (25:25):
Elmo thinks The Count made a little mistake.

The Count (25:31):
No mistake.

The Count (25:32):
Mm-hmm. Yeah.

Dr. Rosemarie Truglio (25:33):
And first time ever, did he make a mistake. And he fell apart.

The Count (25:38):
I must make sure that that never happens again. So I shall never count again.

Dr. Rosemarie Truglio (25:46):
And that’s an example of showing that, you know, you could get upset when you make a mistake, but what’s important is you gotta come back and you gotta come back to doing what you love. In his case, is counting and letting him know that it was an “oops.” But you learn that mistakes are OK. It’s OK to make a mistake and continue to do what you love.

The Count (26:13):
I must keep trying and you should, too.

Elmo (26:17):
Yeah!

The Count (26:17):
So come, let’s count the carrots together!

Elmo (26:18):
Oh, cool!

Bethany Lockhart Johnson (26:19):
And what a beautiful gift to show kiddos. Show that to kiddos, right? And to the adults. I wanna, you know, really acknowledge it, and say, “Hey look this, it’s OK.” And again, you’re giving them that language. That’s such a gift.

Dr. Rosemarie Truglio (26:34):
Thank you.

Dan Meyer (26:34):
We spend a lot of time wondering why other subjects don’t seem to suffer from this negative perception. And I think you’ve unlocked a lot of that. You’ve mentioned that there are issues that cut across different subject areas, but I think from my own experience and research and interviews, it seems that in ELA and the social sciences, there’s this aspect where you need to come up with a claim and “how are you seeing this?” And there are multiple defensible claims. And I love how you imported that generous pedagogy over into math with this example of a teacher who says, “You know what? It’s about the process here.” Disassociating answer and process.

Dr. Rosemarie Truglio (27:09):
And I think the other thing is like, when children are engaged in a project, for parents to point out: “You’re doing math!” Because they don’t realize that they’re doing math. Once again, math is so often equated solely with numbers and mathematical computations. So it was really interesting—the same is true for science. You know, when we’re talking to parents about the use of everyday—like, going to the supermarket or making dinner or bath time, there’s so much math and science in the everyday. And then when you point it out to them—”you’re doing math”—it’s like, “I’m doing math!” Like, you’re setting the table for a family of six: you’re doing math. That’s called one one-to-one correspondence. “I’m doing math: I’m setting the table.” Yeah, but you’re doing math. You can’t set the table because you have to know how many people are gonna be sitting at the table for dinner. You can’t follow a recipe without doing math. You can’t go shopping without doing math. There’s quantity; you gotta figure out how many peppers you gotta buy, or pounds. “I gotta get a bunch of potatoes and I gotta put ’em in the scale. And I have to get two pounds of potatoes.”

Bethany Lockhart Johnson (28:29):
So your book Ready for School: A Parent’s Guide to Playful Learning for Children Ages Two to Five. First, as a parent of a young toddler, I gotta say it’s such a tool; it’s such a resource. It’s very conversational. And I think about these ideas a lot, both in my work and, you know, just for fun. And yet, even if this wasn’t my chosen field, I still feel like it’s just so accessible. And I wanna flag something.

Dr. Rosemarie Truglio (29:01):
Thank you.

Bethany Lockhart Johnson (29:01):
Yeah, no. Thank YOU. . I wanna flag something that you said in the math chapter You were talking about the joy of math, and you said when it comes to our children, caregivers: “take pleasure in reading stories together, especially at bedtime, which in many households is a regular part of a child’s routine. But somehow the notion of introducing math concepts to our children seems daunting. In fact, some studies have shown that parents harbor a strong belief that while it’s important and pleasurable to support their child’s reading skills, it’s the responsibility of the schools to take care of teaching math.” And that quote, I highlighted it, I starred it! And I would love for you to say a little more about that, because you have given us already, like, a bounty of ideas that as caregivers we can do with our kiddos or the kiddos in our lives. And we’ve seen that even what they’re learning in school, it may not be the freeing, joyful math language that we hope our kiddos have access to.

Dr. Rosemarie Truglio (30:05):
Yeah, I’m glad you brought that up. Because a lot of our focus is on how children learn through playful experiences, and how they learn through play in particular. And there are so many playing, either a game or even playing ideas—like we talked about building, you know, a house for animals or building a fort. It’s just so filled with math. And I wish I could narrate for every young parent how I would hope that they would talk as they are co-engaged in this activity. And I think … we asked about, with the anxiety, the adults have to find the joy in math first. They have to see the math. That’s the problem. That’s why I hope that my book provides that. I want you to know that you are doing math and I want you to know that your child is what we call a mathematician—or in the science chapter, is a STEMist. Your child is already doing science, technology, engineering, and math. STEM is so integrated. So to acknowledge them—because babies are doing math! Babies know, they can distinguish between a small quantity and something that is a of a larger quantity and want the larger. Right? So, it’s natural for them. And they are taking it all in. I mean, the joy of watching a child just early counting: you know, one, two. And trying to then figure out the meaningfulness of two. It’s not three objects. There are actually two. And for a parent to see the joy in that I think is step one. And then to see the richness and how expansive math is, and that power of, oops, “I made a mistake, don’t freak out,” and then [not] say, “See, I’m not good at math,” but say, “Let me try again. I know I could figure this out.” Right? It’s all of that supportive language and supportive experiences that builds this mindset, a positive mindset. So that you hope that when you get into the higher grades, they’re not walking in and saying, “I can’t, I can’t do math.”

Dan Meyer (32:26):
Yeah. Super helpful. I think you point at one of the grownups—great powers in the world of kids, which is to label. To name things. And you know, you’ve talked about how grownups should ideally downplay some of their negative experiences with mathematics for the sake of the kid, but also to play up the positive stuff that they’re doing as mathematics. Like that right there, that’s math. I would love to know … you have an extremely loud megaphone to communicate messages about math and the world and everything through Sesame Street. One of the biggest that there is—and I just wonder if you could step out and imagine you had a magic wand to wave over the world in which students grow up, play and learn—what would you do like to help students have better associations or less math anxiety? And, you know, learn more about math itself?

Dr. Rosemarie Truglio (33:19):
If I had a magic wand, I would give everyone what we call a growth mindset that nothing is fixed and everything can be changed if you put the time and effort into the process, and enjoy the process. The joy of learning. I think, you know, it’s really sad. I don’t wanna be sad on your show. But when we were getting ready for the 50th anniversary, I was wondering, “What is gonna be the curriculum focus?” You know, we just came off of literacy and math literacy and social-emotional development. And we talked about the power of play. Playful learning. And building careers. Give children sophisticated play scenarios so that they could explore what they may wanna be when they grow up. Because there’s a concept: If I can see it, I can play it, I can be it. Right? So where are those portrayals? And it’s like, “What are we gonna do for the 50th?” And I had a convening of experts across all disciplines, and brought them into a room. And I said, you know, “What keeps you up at night? Like, what are you worried about?” Sort of like the State of the Union of Child Development. And this is where the sad part is. They talked about how that sense of joy, that sense of wonder, that sense of curiosity, that sense of flexible thinking and creative thinking, was disappearing in early childhood. Wow. If it’s disappearing in early childhood, we are in big, big trouble . ‘Cause I could see it disappearing later on, you know, as you advance in grade. But what do you mean, it’s disappearing in childhood? And then they talked about the fear of making mistakes. And that goes against—it’s the opposite of a growth mindset. And so we have to bring back that sense of joy, wonder, asking those why questions and embracing them. So it’s another problem parents have. They’re fine with the “why” questions until the “whys” become so difficult they don’t have the answers. And then they don’t want the “why” questions, because now they feel like they’re not smart enough to answer their child’s “why” questions. How do I flip that around to be much more positive and say, “You know, I don’t know! But let’s find out together. Let’s explore together; let’s experiment together.” That’s what I mean about the shift in the mindset, that growth mindset. We should not know all of the answers, but where’s the joy of, “Wow, I don’t know, let’s go find out together”? And that applies to math too. But you have to have that open mindset. You have to—you, as yourself, have to have that growth mindset.

Bethany Lockhart Johnson (36:20):
I love that magic wand. I want that magic wand! And I think what—like Dan said about this megaphone, this opportunity to reach so many young people, so many caregivers—what a gift! And I’m so grateful that you took time to be in the lounge with us, and that you have shared these ideas. Because truly, I think, like you said, it’s really our youngest learners, right? How can we create and cultivate these opportunities for our youngest learners to find the joy in mathematics and just in learning, right?

Dr. Rosemarie Truglio (36:54):
Yeah.

Bethany Lockhart Johnson (36:55):
So thank you. Thank you so much, Dr. Truglio. We are deeply grateful for your insight and for all the work you do. And we continue to invite the world of Sesame Street into our homes.

Dr. Rosemarie Truglio (37:08):
Thank you. Thank you for allowing us to come into your home, and for you to re-learn with your child as you’re watching Sesame Street. Because it’s very much a parenting show, as it is for a child-directed show, because we are blessed to have these wonderful human cast members who are the stand-ins for parents. And so we are often giving you the language for how to talk about and how to problem-solve together. So thank you.

Dan Meyer (37:43):
Thanks so much for listening to our conversation with Dr. Rosemarie Truglio, Senior Vice President of Curriculum and Content at Sesame Workshop.

Bethany Lockhart Johnson (37:51):
Dr. Truglio is also the author of Sesame Street Ready for School, A Parents Guide to Playful Learning for Children Ages Two to Five, and we’re gonna make sure we put a link to that in the show notes because it is really, really a rich resource. I’m diving in. I have so many ideas bookmarked that I wanna try out with my kiddo.

Dan Meyer (38:09):
Yeah, it’s really exciting to see—like, for a classroom educator, I just kinda assumed that a lot of math learning happens in the classroom context. That’s my lens. So yeah, I loved reading the book and seeing all the different opportunities for parents for just out there in the world, in front of your house, at the supermarket. All the different opportunities there are for mathematical thinking, and then to think about how to bring that into some of those routines and ideas into the classroom, into formal schooling.

Bethany Lockhart Johnson (38:35):
Exactly. Exactly. Like Dr. Truglio said, the caregivers’s disposition about mathematics matters so deeply. Your teachers’ dispositions about mathematics, their beliefs, the way that you hear people talking about math, that impacts our learners. That impacts—like, as a student, that impacts what you think is possible for yourself. So I love this, re-educating ourselves about what math can look like out in the world, in everyday conversations. I don’t know. I really, really appreciated this conversation with Dr. Truglio.

Dan Meyer (39:12):
Same. Yeah. We’d love to hear what you folks think about the work. the book, her ideas. Definitely get in touch with us. Subscribe to Math Teacher Lounge, wherever you get podcasts. And keep in touch with us on Facebook at Math Teacher Lounge Community, and on Twitter at MTL show.

Bethany Lockhart Johnson (39:27):
Also, if you haven’t already, please subscribe to Math Teacher Lounge wherever you get your podcast. And if you like what you’re hearing, please leave us a rating and a review. It’ll help more listeners find the show. And while you’re at it, let a friend know about this episode, because you enjoyed it; they might enjoy it. On our next episode, we’re gonna be chatting with Dr. Heidi Sabnani and taking a closer look at best practices for coaching teachers to reduce their own math anxiety.

Dr. Heidi Sabnani (39:56):
One of the teachers that I worked with had done her student teaching with a teacher who had math anxiety and who never taught math. And so she entered her teaching career never having taught math before or seeing it taught.

Dan Meyer (40:10):
Thanks again for listening, folks.

Bethany Lockhart Johnson (40:12):
Bye.

Stay connected!

Join our community and get new episodes every other Tuesday!

We’ll also share new and exciting free resources for your classroom every month.

What Dr. Rosemarie Truglio says about math

“We all have to work together, because even though we are the experts [on curriculum and education], the real experts are the children themselves.”

– Dr. Rosemarie Truglio

Senior Vice President of Curriculum and Content, Sesame Workshop

Meet the guest

Rosemarie T. Truglio, Ph.D. is the Senior Vice President of Curriculum and Content at Sesame Workshop. Dr. Truglio is responsible for the development of the interdisciplinary curriculum on which Sesame Street is based and oversees content development across platforms (e.g., television, publishing, toys, home video, and theme park activities).  She also oversees the curriculum development for all new show production, including  Bea’s Block, Mecha BuildersEsme & RoyHelpsters, and Ghostwriter. Dr. Truglio has written numerous articles in child and developmental psychology journals and presented her work at national and international conferences. Her current book is Ready for School! A Parent’s Guide to Playful Learning for Children Ages 2 to 5, published by Running Press (2019).

A person with short dark hair, wearing a dark blazer and white top, smiles at the camera against a blue background with graphic elements, evoking the inviting atmosphere of a math teacher lounge and highlighting useful math teacher resources.
A laptop displaying a Facebook group page for "Math Teacher Lounge Community," featuring profile photos, a group banner, and geometric shapes in the image background.

About Math Teacher Lounge

Math Teacher Lounge is a biweekly podcast created specifically for K–12 math educators. In each episode co-hosts Bethany Lockhart Johnson (@lockhartedu) and Dan Meyer (@ddmeyer) chat with guests, taking a deep dive into the math and educational topics you care about.

Join the Math Teacher Lounge Facebook group to continue the conversation, view exclusive content, interact with fellow educators, participate in giveaways, and more!

Security

To protect the security of Amplify’s virtual events, we request you do not share login credentials with unregistered individuals.

Harassment

Amplify has zero tolerance for any form of discrimination, harassment, or bullying. If you experience harassment or hear of any incidents of unacceptable behavior, we ask that you inform hr-support@amplify.com so that we can take the appropriate action.

Unacceptable behavior is defined as:

  • Harassment, intimidation, or discrimination in any form.
  • Verbal abuse of any attendee, speaker, volunteer, industry partner, exhibitor, Amplify staff member, service provider, or other event guest. (Examples of verbal abuse include, but are not limited to, verbal comments related to gender, sexual orientation, disability, physical appearance, body size, race, religion, or national origin.)
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Solicitation

Presentations, postings, and messages should not contain promotional materials, special offers, job offers, product announcements, or solicitation for services. Amplify reserves the right to remove such messages and potentially ban sources of those solicitations.

Amplify reserves the right to take any action deemed necessary and appropriate, including immediate removal from the meeting without warning, in response to any incident of unacceptable behavior, and Amplify reserves the right to prohibit attendance at any future meeting, virtual or in person.

1. Scope

These Customer Terms and Conditions are a legal agreement between Amplify Education, Inc. (“Amplify”) and the local education agency or authority, school district, school network, independent school, or other regional education system (“Customer”) for the license and use of one or more of Amplify products or services (the “Products”), as specified in the receipt, price quote, proposal, renewal letter, or other ordering document containing the details of this purchase (the “Quote”). These Customer Terms and Conditions, all addenda, attachments, and the Quote, as applicable (together, the “Agreement”), constitute the entire agreement between the parties relating to the subject matter hereof. The provisions of this Agreement will supersede any conflicting terms and conditions in any Customer purchase order, other correspondence or verbal communication, and will supersede and cancel all prior agreements, written or oral, between the parties relating to the subject matter hereof.

2. Agreement Acceptance

This Agreement becomes effective at the earliest of the following: (i) issuing a purchase order, shipment request, or payment against the Quote; (ii) accessing, downloading, or using the Products; or (iii) otherwise accepting this Agreement. This term of the Agreement will be as specified in the Quote and may be renewed or extended by mutual agreement of the parties. Customer represents and warrants that: (1) Customer is of legal age to accept this Agreement; (2) Customer is authorized to accept this Agreement and to access and use the Products; and (3) Customer’s use of the Products will comply at all times with Amplify’s Acceptable Use Policy available at amplify.com/acceptable-use (“AUP”). The Customer may not access, download, or use the Products if the Customer does not agree to this Agreement.

3. License

Subject to the terms and conditions of the Agreement, Amplify grants to Customer a non-exclusive, non-transferable, non-sublicensable license to access and use, and permit Authorized School Users, as defined below, to access and use the Products in accordance with the AUP, for the duration specified in the Quote (the “Term”), and for the number of Authorized School Users specified in the Quote for whom Customer has paid the applicable fees to Amplify. “Authorized School User” means the K–12 students registered or authorized for instruction with Customer and the educators, agents and staff members who use the Products as authorized by Customer who Customer permits to access and use the Products subject to the terms and conditions of the Agreement, solely while such individual is so employed or so registered. Each Authorized School User’s access and use of the Products will be subject to the AUP in addition to the terms and conditions of the Agreement. Violations of this Agreement or the AUP may result in suspension or termination of the applicable account.

4. Restrictions

Customer may access and use the Products solely for non-commercial instructional and administrative purposes. Guidelines for such purposes may be set forth at
https://amplify.com/amplify-program-usage-guidelines/ and additional guidelines may be detailed in materials associated with the Product the Customer is accessing. Further, Customer may not, except as expressly authorized by Amplify: (a) copy, modify, translate, distribute, disclose, or create derivative works based on the contents of, sell, or otherwise exploit, the Products, or any part thereof; (b) decompile, disassemble, reverse engineer the Products, or otherwise use the Products to develop functionally similar products or services; (c) modify, alter, or delete any of the copyright, trademark, or other proprietary notices in or on the Products; (d) rent, lease, or lend the Products or use the Products for the benefit of any third party; (e) avoid, circumvent, or disable any security or digital rights management device, procedure, protocol, or mechanism in the Products; (f) use any content from the Products, including but not limited to text, images, videos, assessments, lesson plans, or code, as input or training material for any machine learning or artificial intelligence system, including large language models, neural networks, or other algorithmic models, for any purposes, commercial or non-commercial; or (g) permit any Authorized School User or third party to do any of the foregoing. Customer also agrees that any works created in violation of this section are derivative works, and, as such, Customer agrees to assign, and hereby assigns, all right, title, and interest in such works to Amplify. The Products and derivatives thereof may be subject to export control laws, restrictions, regulations, and orders of the U.S. and other jurisdictions (together, “Export Laws”). Customer agrees to comply with all applicable Export Laws, and will not, and will not permit Authorized School Users to, export, or transfer for the purpose of re-export, any Product to any prohibited or embargoed country in violation of any U.S. export law or regulation. Further, Customer represents that it is not a party subject to sanctions by the U.S. Office of Foreign Assets Control or included on any restricted party list maintained by the U.S. Bureau of Industry and Security. The software and associated documentation portions of the Products are “commercial items” (as defined at 48 CFR 2.101), comprising “commercial computer software” and “commercial computer software documentation,” as those terms are used in 48 CFR 12.212. Accordingly, if Customer is the U.S. Government or its contractor, Customer will receive only those rights set forth in this Agreement in accordance with 48 CFR 227.7201-227.7204 (for Department of Defense and their contractors) or 48 CFR 12.212 (for other U.S. Government licensees and their contractors).

5. Reservation of Rights

SUBSCRIPTION PRODUCTS ARE LICENSED, NOT SOLD. Subject to the limited rights expressly granted hereunder, all rights, title, and interest in and to all Products, including all related IP Rights, are and will remain the sole and exclusive property of Amplify or its third-party licensors. “IP Rights” means, collectively, rights under patent, trademark, copyright, and trade secret laws, and any other intellectual property or proprietary rights recognized in any country or jurisdiction worldwide. Customer must promptly notify Amplify of any violation of Amplify’s IP Rights in the Products, and will reasonably assist Amplify as necessary to remedy any such violation. Amplify Products are protected by patents (see amplify.com/virtual-patent-marking). Amplify reserves the right to update or modify the Products at any time and to discontinue the Products upon reasonable notice.

6. Payments

In consideration of the Products, Customer will pay to Amplify (or other party designated on the Quote) the fees specified in the Quote in full within 30 days of the date of invoice, except as otherwise agreed by the parties or for those amounts that are subject to a good faith dispute of which Customer has notified Amplify in writing. Customer will be responsible for all state or local sales, use or gross receipts taxes, and federal excise taxes unless Customer provides a then-current tax exemption certificate in advance of the delivery, license, or performance of any Product, as applicable.

7. Shipments

Unless otherwise specified on the Quote, physical Products will be shipped FOB origin in the US (Incoterms 2010 EXW outside of the US) and are deemed accepted by Customer upon receipt. Upon acceptance of such Products, orders are non-refundable, non-returnable, and non-exchangeable, except in the case of defective or missing materials reported to Amplify by Customer within 60 days of receipt. In such case, Customer may not return Products without Amplify’s written authorization.

8. Account Information

For subscription Products, the authentication of Authorized School Users is based in part upon information supplied by Customer or Authorized School Users, as applicable. Customer will and will cause its Authorized School Users to (a) provide accurate information to Amplify or a third-party service as applicable, and promptly report any changes to such information, (b) not share login credentials or otherwise allow others to use their account, (c) maintain the confidentiality and security of their account information, and (d) use the Products solely via such authorized accounts. Customer agrees to notify Amplify immediately of any unauthorized use of its or its Authorized School Users’ accounts or related authentication information. Amplify will not be responsible for any losses arising out of the unauthorized use of accounts created by or for Customer and its Authorized School Users. 

9. Confidentiality

Customer acknowledges that, in connection with this Agreement, Amplify has provided or will provide to Customer and its Authorized School Users certain sensitive or proprietary information, including software, source code, assessment instruments, research, designs, methods, processes, customer lists, training materials, product documentation, know-how, or trade secrets, in whatever form (“Confidential Information”). Customer agrees (a) not to use Confidential Information for any purpose other than use of the Products in accordance with this Agreement and (b) to take all steps reasonably necessary to maintain and protect the Confidential Information of Amplify in strict confidence. Confidential Information shall not include information that, as evidenced by Customer’s contemporaneous written records: (i) is or becomes publicly available through no fault of Customer; (ii) is rightfully known to Customer prior to the time of its disclosure; (iii) has been independently developed by Customer without any use of the Confidential Information; or (iv) is subsequently learned from a third party not under any confidentiality obligation. 

10. Student Data

The parties acknowledge and agree that in the course of providing the Products to the Customer, Amplify may collect, receive, or generate information that directly relates to an identifiable student of Customer (“Student Data”). Student Data may include personal information from a student’s “educational records,” as defined by the Family Educational Rights and Privacy Act of 1974 (“FERPA”). Student Data is owned and controlled by the Customer and Amplify receives Student Data as a “school official” under Section 99.31 of FERPA for the purpose of providing the Products hereunder. Individually and collectively, Amplify and Customer agree to uphold our obligations, as applicable, under FERPA, the Children’s Online Privacy Protection Act (“COPPA”), the Protection of Pupil Rights Amendment (“PPRA”), and applicable state laws relating to student data privacy. Amplify’s Customer Privacy Policy at amplify.com/customer-privacy (“Privacy Policy”) will govern collection, use, and disclosure of Student Data collected or stored on behalf of Customer under this Agreement. In addition, Amplify has entered into the data privacy agreements listed at amplify.com/privacy-security aligned with state and national templates to facilitate compliance with applicable state laws and help expedite Customer’s student data privacy documentation process. Customer is responsible for providing notice and obtaining appropriate consents under applicable laws to authorize Authorized School Users’ use of the Products, including making a copy of the Privacy Policy available to the parents or guardians of users who are under the age of 13.  

11. Customer Materials and Requirements

Customer represents, warrants, and covenants that it has all the necessary rights, including consents and IP Rights, in connection with any data, information, content, and other materials provided to or collected by Amplify on behalf of Customer or its Authorized School Users using the Products or otherwise in connection with this Agreement (“Customer Materials”), and that Amplify has the right to use such Customer Materials as contemplated hereunder or for any other purposes required by Customer. Customer is solely responsible for the accuracy, integrity, completeness, quality, legality, and safety of such Customer Materials. Customer is responsible for meeting hardware, software, telecommunications, and other requirements listed at amplify.com/customer-requirements

12. Warranty Disclaimer

PRODUCTS ARE PROVIDED “AS IS” AND WITHOUT WARRANTY OF ANY KIND BY AMPLIFY. AMPLIFY EXPRESSLY DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING ANY WARRANTY AS TO TITLE, NON-INFRINGEMENT, MERCHANTABILITY, OR FITNESS FOR A PARTICULAR PURPOSE OR USE. CUSTOMER ASSUMES RESPONSIBILITY FOR SELECTING THE PRODUCTS TO ACHIEVE CUSTOMER’S INTENDED RESULTS AND FOR THE ACCESS AND USE OF THE PRODUCTS, INCLUDING THE RESULTS OBTAINED FROM THE PRODUCTS. WITHOUT LIMITING THE FOREGOING, AMPLIFY MAKES NO WARRANTY THAT THE PRODUCTS WILL BE ERROR-FREE OR FREE FROM INTERRUPTIONS OR OTHER FAILURES OR WILL MEET CUSTOMER’S REQUIREMENTS. AMPLIFY IS NEITHER RESPONSIBLE NOR LIABLE FOR ANY THIRD-PARTY CONTENT OR SOFTWARE INCLUDED IN PRODUCTS, INCLUDING THE ACCURACY, INTEGRITY, COMPLETENESS, QUALITY, LEGALITY, USEFULNESS, OR SAFETY OF, OR IP RIGHTS RELATING TO, SUCH THIRD-PARTY CONTENT AND SOFTWARE. ANY ACCESS TO OR USE OF SUCH THIRD-PARTY CONTENT AND SOFTWARE MAY BE SUBJECT TO THE TERMS AND CONDITIONS AND INFORMATION COLLECTION, USAGE, AND DISCLOSURE PRACTICES OF THIRD PARTIES.

13. Limitation of Liability

 TO THE EXTENT SUCH LIMITATION IS NOT PROHIBITED BY APPLICABLE LAW, IN NO EVENT WILL AMPLIFY BE LIABLE TO CUSTOMER OR TO ANY AUTHORIZED SCHOOL USER FOR ANY INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, RELIANCE, OR COVER DAMAGES, DAMAGES FOR LOST PROFITS, LOST DATA OR LOST BUSINESS, OR ANY OTHER INDIRECT DAMAGES, EVEN IF AMPLIFY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. TO THE EXTENT SUCH LIMITATION IS NOT PROHIBITED BY APPLICABLE LAW, AMPLIFY’S ENTIRE LIABILITY TO CUSTOMER OR ANY AUTHORIZED USER ARISING OUT OF PERFORMANCE OR NONPERFORMANCE BY AMPLIFY OR IN ANY WAY RELATED TO THE SUBJECT MATTER OF THIS AGREEMENT, REGARDLESS OF WHETHER THE CLAIM FOR SUCH DAMAGES IS BASED IN CONTRACT, TORT, STRICT LIABILITY, OR OTHERWISE, MAY NOT EXCEED THE AGGREGATE OF CUSTOMER’S OR ANY AUTHORIZED USER’S DIRECT DAMAGES UP TO THE FEES PAID BY CUSTOMER TO AMPLIFY FOR THE AFFECTED PORTION OF THE PRODUCTS IN THE PRIOR 12-MONTH PERIOD. UNDER NO CIRCUMSTANCES WILL AMPLIFY BE LIABLE FOR ANY CONSEQUENCES OF ANY UNAUTHORIZED USE OF THE PRODUCTS BY AN AUTHORIZED SCHOOL USER THAT VIOLATES THIS AGREEMENT OR ANY APPLICABLE LAW OR REGULATION.

14. Termination

Without prejudice to any rights either party may have under this Agreement, in law, equity, or otherwise, a party will have the right to terminate this Agreement if the other party (or in the case of Amplify, an Authorized School User) materially breaches any term, provision, warranty, or representation under this Agreement and fails to correct the breach within 30 days of its receipt of written notice thereof. Upon termination, Customer will: (a) cease using the Products, (b) return, purge, or destroy (as directed by Amplify) all copies of any Products and, if so requested, certify to Amplify in writing that such surrender or destruction has occurred, (c) pay any fees due and owing hereunder, and (d) not be entitled to a refund of any fees previously paid, unless otherwise specified in the Quote. Customer will be responsible for the cost of any continued use of the Products following termination. Upon termination, Amplify will return or destroy any Student Data provided to Amplify hereunder. Notwithstanding the foregoing, nothing will require Amplify to return or destroy any data that does not include Student Data, including de-identified information or data that is derived from access to Student Data but which does not contain Student Data. Sections 3–14 will survive the termination of this Agreement.

15. Miscellaneous

This Agreement may not be modified except in writing signed by both parties. All defined terms in this Agreement will apply to their singular and plural forms, as applicable. The word “including” means “including without limitation.” For United States-based Customers, this Agreement will be governed by  and construed and enforced in accordance with the laws of the U.S., state, commonwealth, or territory in which Customer resides based on the address set forth in the Quote, without regard to that state’s, commonwealth’s, or territory’s choice of law rules. For Customers based outside of the United States, this Agreement will be governed by the laws of the U.S., state of New York, without giving effect to the choice of law rules thereof. This Agreement will be binding upon and inure to the benefit of the parties and their respective successors and assigns. The parties expressly understand and agree that their relationship is that of independent contractors. Nothing in this Agreement will constitute one party as an employee, agent, joint venture partner, or servant of another. Each party is solely responsible for all of its employees and agents and its labor costs and expenses arising in connection herewith. Neither this Agreement nor any of the rights, interests or obligations hereunder may be assigned or delegated by Customer or any Authorized School User without the prior written consent of Amplify. If one or more of the provisions contained in this Agreement will for any reason be held to be unenforceable at law, such provisions will be construed by the appropriate judicial body to limit or reduce such provision or provisions so as to be enforceable to the maximum extent compatible with applicable law. Amplify will have no liability to Customer or to third parties for any failure or delay in performing any obligation under this Agreement due to circumstances beyond its reasonable control, including acts of God or nature, fire, earthquake, flood, epidemic, pandemic, strikes, labor stoppages or slowdowns, civil disturbances or terrorism, national or regional emergencies, supply shortages or delays, action by any governmental authority, or interruptions in power, communications, satellites, the Internet, or any other network. Each party represents and warrants that it has all necessary right, power, and authority to enter into this Agreement and to comply with the obligations hereunder.

Last Modified: February 2, 2026

NO PURCHASE NECESSARY. A PURCHASE DOES NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE RESTRICTED OR PROHIBITED BY LAW.

These Terms and Conditions (the “T&Cs”) apply to each sweepstakes offered by Amplify Education, Inc. (the “Sponsor”) on a webpage, email, or other document that links to these T&Cs (the “Entry Page”). For detailed rules for each sweepstakes, please review the sweepstakes rules on the Entry Page (such rules, the “Sweepstakes Rules”). These Terms and Conditions, together with the Sweepstakes Rules, will comprise the “Official Rules” for the sweepstakes.

To enter

Fill out the entry form on the Entry Page. Limit of one (1) entry per person using only one (1) email address for each drawing conducted during the sweepstakes period. Eligibility of individual entries will be at the sole discretion of the Sponsor, for any reason or for no reason, though specific reasons for disqualification may include use of inappropriate language. Entries generated by script, macro, mechanical or other automated means and entries by any means which subvert the entry process are void. Multiple entries received from any person in excess of the stated limitation will be void. Sponsor is not responsible for incomplete, lost, late, stolen, misdirected, damaged, illegible entries, for address changes of entrants, or for malfunctions of electronic or telephone equipment, computer hardware or software, failure of any entry to be received on account of technical problems or traffic congestion on the Internet, or any combination thereof, including any injury or damage to any entrant’s or any other person’s computer or other property related to or resulting from participation in the sweepstakes, or for other problems related to electronic entries. All entries become the property of Sponsor and will not be returned.

Eligibility

In addition to any eligibility restrictions contained in the Sweepstakes Rules, each sweepstakes is open only to individual legal residents of the states of the United States or the District of Columbia, except for residents of Rhode Island, who are at least 13 years of age or older as of the time of entry.

  • Minors – Parents and Guardians: An eligible person under the age of majority in such person’s jurisdiction must have his/her parent’s or legal guardian’s consent to enter this sweepstakes. The parent(s) or legal guardian(s) of an entrant under the legal age of majority in his/her jurisdiction of residence (a) will ensure that the entrant in respect of whom they agree to the Official Rules will comply with the Official Rules; and (b) warrants that he/she agrees to the Official Rules and gives the consents contained herein, including permission for his/her child/ward to participate in this sweepstakes. The parents(s) or legal guardian(s) of each such entrant agrees to indemnify the Released Parties (as defined below) for and against: (i) any claims made by the entrant, his or her legal guardian(s), or any member of his or her family against the Released Parties in connection with this sweepstakes; and (ii) any losses (including any liability) caused by any conduct of the entrant that is inconsistent with the Official Rules.
  • Teachers/School Personnel: By entering this sweepstakes, you represent and warrant that your participation in this sweepstakes complies with your school, institution, school board and school district policies. Any entry submitted in violation of such policies may result in disqualification. Verification: Amplify reserves the right to verify an individual’s eligibility, compliance with applicable policies in the case of teachers and school personnel and, if applicable, a parent’s or legal guardian’s consent to enter the sweepstakes by requesting proof of identity, compliance, or eligibility in the form acceptable to Amplify. Failure to provide such proof may result in disqualification, such that entrant will no longer be eligible to participate in the sweepstakes and will have no recourse or other opportunity to submit an entry.
  • Entrant: In the event of a dispute regarding any entry, the entry will be deemed made by the authorized account holder of the e-mail address submitted at the time of entry (i.e., the natural person who is assigned to an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted e-mail address).
  • Ineligibility: Employees of Amplify, its advertising and promotion agencies, its contest administration agents, and each of Amplify’s and such agencies’ respective parent companies, subsidiaries and affiliates (all of the foregoing, the “Sweepstakes Entities”), and such employees’ immediate family and household members, are not eligible.

Drawing

Winners will be selected on the date(s) specified in the Sweepstakes Rules (the “Drawing Dates”). Each winner be selected in a random drawing, from all eligible entries received since the beginning of the sweepstakes period or the prior Drawing Date, as applicable. Winner does not need to be present to win. The drawing(s) will be conducted by Sponsor or its designee, the judge of the sweepstakes, whose decisions are final and binding on all matters relating to the sweepstakes. Winner will be required to sign and return an affidavit of eligibility/liability and publicity release, or the prize will be forfeited and an alternate winner selected.

Prize and odds of winning

The Prizes and number to be awarded are specified in the Sweepstakes Rules. Odds of winning depend on the number of eligible entries received. Prizes will be awarded. No prize substitutions, upgrades or cash equivalents, except at the sole discretion of the Sponsor if an advertised prize becomes unavailable. Prizes are non-transferable. All taxes, if any, associated with the prize are the winner’s sole responsibility.

General

By entering, entrants agree to: (1) release the Sponsor, its agents, and any platforms used to conduct the sweepstakes, such as Facebook, Twitter, or others (each, a “Platform” and together with Sponsor and its agents, the “Released Parties”), from all liability, injuries, loss and/or damage of any kind arising from their participation in the sweepstakes and the acceptance, possession and use/misuse of any prize; (2) to be bound by the Official Rules and the decisions of the judge; and (3) to be contacted by Sponsor by mail, telephone and/or email regarding the sweepstakes. The sweepstakes is in no way sponsored, endorsed or administered by, or associated with, any Platforms used to promote it. By accepting a prize, winner consents to the use of his/her name and likeness for advertising and promotional purposes without additional compensation in all media worldwide (except where prohibited by law). The sweepstakes is subject to all applicable federal, state and local laws and regulations. If for any reason the sweepstakes is not capable of running as planned, including due to an infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes which corrupt or affect the administration, security, fairness, integrity, or proper conduct of this sweepstakes, Sponsor and its agents reserve the right, at their sole discretion, to modify, suspend or terminate the sweepstakes, and select the winner from all eligible entries received prior to the termination and/or to disqualify any individual who is responsible or who tampers with the entry process. This sweepstakes is governed by the laws of the State of New York, with venue in New York County, New York, and all claims must be resolved in the state or federal courts in New York County, New York.

Removal for future mailings

To have your name and address removed from Sponsor’s future mailings, please select the unsubscribe link in any email you receive from Sponsor. Sponsor will process your request within 60 days.

Winner’s name

For the name of the winner, email mail@amplify.com or send a stamped, self-addressed envelope to be postmarked within 15 days and received within 30 days of the relevant Drawing Date to: Amplify, Marketing Department, Winner’s Name, 55 Washington Street, Suite 800, Brooklyn, NY 11201.

Sponsor

Amplify Education, Inc., 55 Washington Street, Suite 800, Brooklyn, New York 11201.

Website Terms of Use

Description of Site Services; Acceptance of Terms of Use

Welcome to www.amplify.com (together with any successor sites and the Site Services and Company Content (each as defined below), in whole and in part, the “Site”). The Site is operated by Amplify Education, Inc. (“Company” or “we”). The services that Company makes available on or through the Site include education-related articles, information and instructional services, purchasing functionality, support chat functionality and any other features, content, services, functionality and applications offered from time to time by Company on or through the Site (collectively, “Site Services”).

BY ACCESSING OR USING THE SITE, YOU REPRESENT AND WARRANT THAT YOU ARE OF LEGAL AGE TO ENTER INTO THIS TERMS OF USE AGREEMENT (“AGREEMENT”) AND YOU AGREE TO BE BOUND BY THE TERMS AND CONDITIONS OF THIS AGREEMENT. BY PURCHASING GOODS AND SERVICES ON THE SITE, YOU ARE ACCEPTING THE PRACTICES DESCRIBED IN THIS AGREEMENT AS WELL AS ANY ADDITIONAL TERMS OF USE THAT MAY BE ASSOCIATED WITH THE PARTICULAR GOODS AND SERIVICES YOU ARE PURCHASING.

Please read this Agreement carefully. If you are an employee or other representative of a school or other organization who is accessing or using the Site on behalf of such organization, then you are agreeing to this Agreement on behalf of yourself and such organization. We may modify this Agreement at any time in our discretion, and we may provide such modifications to you by any reasonable means, including by posting the revised version of this Agreement on the Site. You can determine when this Agreement was last revised by referring to the “LAST UPDATED” legend at the top of this Agreement. Your access to or use of the Site following any changes to this Agreement will constitute your acceptance of those changes. Notwithstanding the foregoing, any changes to this Agreement shall not apply to any dispute between you and us arising prior to the date on which we posted the revised version of this Agreement incorporating such changes or otherwise notified you of such changes. If you do not agree to be bound by this Agreement, you must not access or use the Site. Your access to and use of certain parts of the Site may require you to accept additional terms and conditions, and may require you to download certain Software or Content (each as defined below).

Jurisdictional Issues

The Site is controlled and operated by Company from the United States, and is not intended to subject Company to the laws or jurisdiction of any state, country or territory other than that of the United States. Company does not represent or warrant that the Site is appropriate or available for use in any particular jurisdiction other than the United States. In choosing to access and use the Site, you do so on your own initiative and at your own risk, and you are responsible for complying with all local laws, rules and regulations. You are also subject to United States export controls and are responsible for any violations of such controls, including any United States embargoes and other federal rules and regulations restricting exports. We may limit the Site’s availability to any person, geographic area or jurisdiction we choose, at any time and in our discretion. Not all products or services described on the Site are available in all states or territories.

Company content

The Site contains information, text, files, images, video, sounds, musical works, computer code, works of authorship, applications, and other materials and content (collectively, “Content”) of Company or its licensors (“Company Content”). The Site (including the Company Content) is protected by copyright, trademark, trade secret and other laws, and as between you and Company, Company owns and retains all rights in the Site. Company hereby grants to you a limited, revocable, non-sublicensable license, during the term of the Agreement, to access, display and perform the Company Content (excluding any computer code) solely for your personal, non-commercial use and solely as necessary to access and use the Site. Except as expressly permitted by Company in this Agreement or on the Site, you may not copy, download, stream, capture, reproduce, duplicate, archive, upload, modify, translate, create derivative works based upon, publish, broadcast, transmit, retransmit, distribute, perform, display, sell or otherwise use or transfer any Content. You may not, either directly or through the use of any device, software, online resource or other means, remove, alter, bypass, avoid, interfere with or circumvent any copyright, trademark or other proprietary notice on the Content or any digital rights management mechanism, device, or other content protection or access control measure associated with the Content.

User content

You may not access or use the Site for any commercial purpose. You are responsible for all Content that you post, upload, transmit, e-mail or otherwise make available on, through or in connection with the Site (collectively, “User Content”). Please choose carefully the Content that you make available on, through or in connection with the Site. Company does not control any Content other than Company Content, and as such you may be exposed to offensive, indecent, inaccurate or otherwise objectionable Content by accessing or using the Site. Company is not responsible or liable for any Content or the conduct of any Site user. If you become aware of any misuse of the Site, please report such misuse immediately to Company at general@amplify.com. Company reserves the right (but has no obligation) to monitor the Site, including for inappropriate Content or conduct, and to remove any Content in Company’s discretion and without liability to you or any third party.

Your proprietary rights

You retain any ownership rights that you have in your User Content. You hereby grant to Company and its affiliates, licensees and authorized users, a perpetual, non-exclusive, fully paid-up and royalty-free, sublicensable (through multiple tiers), transferable (in whole or in part), worldwide license to use, modify, excerpt, adapt, create derivative works and compilations based upon, publicly perform, publicly display, reproduce and distribute such User Content on, through or in connection with the Site and/or any other commercial or non-commercial endeavor of Company or any of its affiliates, including in connection with any distribution or syndication thereof to Third Party Services (as defined below), on and through all media formats now known or hereafter devised, for any and all purposes including promotional, marketing, trade and commercial purposes. The exercise of such rights shall not require any further permission or notice, payment or attribution to you or any third party. Company reserves the right to limit the storage capacity made available for User Content.

You represent and warrant that: (a) you own the User Content made available by you, or otherwise have the right to grant the license set forth in this Section, and (b) the posting of such User Content through or in connection with the Site does not violate the privacy rights, publicity rights, copyrights, contract rights or any other rights of any person or entity. You agree to pay for all royalties, fees and any other monies owing to any person or entity by reason of the use of such User Content.

Use of the site

You agree not to:

  • Post, upload or otherwise transmit or link to Content that is: unlawful; threatening; harmful; abusive; pornographic or includes nudity; offensive; harassing; excessively violent; tortious; defamatory; false or misleading; obscene; vulgar; libelous; hateful; or discriminatory.
  • Violate the rights of others, including patent, trademark, trade secret, copyright, privacy, publicity, contract or other proprietary rights.
  • Harass or harm another person.
  • Exploit or endanger a minor.
  • Impersonate any person or entity.
  • Introduce or engage in activity that involves the use of viruses, bots, worms, Trojan horses, Easter eggs, time bombs, spyware or any other computer code, files or programs that interrupt, destroy or limit the functionality of any computer software or hardware or telecommunications equipment, or otherwise permit the unauthorized access to or use of a computer or a computer network.
  • Interfere with, damage, disable, disrupt, impair, create an undue burden on, or gain unauthorized access to the Site or any Account, or Company’s servers or networks;
  • Restrict or inhibit any other person from using the Site (including by hacking or defacing the Site). Cover, remove, disable, block or obscure the Site (including advertisements on the Site).
  • Use technology or any automated system, such as scripts or bots, to collect user names, passwords, e-mail addresses or any other data from or through the Site, or to circumvent or modify any security technology or software that is part of the Site.
  • Send or cause to send (directly or indirectly) unsolicited bulk messages or other unsolicited bulk communications of any kind through the Site. If you do so, you acknowledge you will have caused substantial harm to Company, and that the amount of such harm would be extremely difficult to measure. As a reasonable estimation of such harm, you agree to pay to Company $50.00 for each actual or intended recipient of such communication.
  • Modify, adapt, translate, reverse engineer, decompile or disassemble the Site.
  • Solicit, collect or request any information for commercial or unlawful purposes.
  • Post, upload or otherwise transmit an image or video of another person without that person’s consent.
  • Use the Site to advertise, promote or engage in any commercial activity (including engaging in sales, contests or sweepstakes) without Company’s prior written consent.
  • Frame or mirror the Site without Company’s express prior written consent.
  • Use the Site in a manner inconsistent with any applicable law, rule or regulation.
  • Use any robot, spider, site search/retrieval application or other manual or automatic device to retrieve, index, “scrape,” “data mine,” or in any way gather content of the Site or reproduce or circumvent the navigational structure or presentation of the Site without Company’s express prior written consent. Notwithstanding the foregoing, Company grants to the operators of public search engines the permission to use spiders to copy material from the Site for the sole purpose of, and solely to the extent necessary for, creating publicly-available searchable indices of such material, but not caches or archives of such material. Company reserves the right to revoke these exceptions either generally or in specific cases.
  • Attempt, facilitate or encourage others to do any of the foregoing.

Company reserves the right to investigate and take appropriate legal action against anyone who, in Company’s discretion, violates this Agreement or attempts to do so, including terminating or suspending a user’s Account or access to or use of the Site, or reporting any User Content or conduct to law enforcement authorities.

You (and not Company) are responsible for obtaining and maintaining all telecommunications, broadband and computer hardware, equipment and services needed to access and use the Site, and for paying all charges related thereto.

User disputes

You are solely responsible for your interactions with other users of the Site, providers of Third Party Services (as defined below) or any other third parties with whom you interact on, through or in connection with the Site.

Purchases

Company may make available products and services for purchase through the Site, and may use third-party suppliers and service providers to enable e-commerce functionality on the Site. You may only purchase products and services that appear on the Site and that are delivered to an address located in the United States. You may only purchase products and services for personal, non-commercial use by you, your educational institution or students of your educational institution. We may limit quantities or refuse any order for any reason or no reason, including if we have reasonable cause to believe an order is for onward sale or resale other than through distribution channels approved by us. We make no promise that products or services available on the Site are appropriate or available for use in locations outside the United States, and purchasing products or services for delivery to or use in territories where their contents are unlawful is prohibited. If you choose to purchase products or services from locations outside the United States, you do so at your own risk. It is your responsibility to ascertain and obey all applicable local, state, federal and international laws (including minimum age requirements) in regard to the possession, use and sale of any product or service made available through the Site.

If you wish to purchase any product or service made available through the Site, you may be asked to supply certain information relevant to your transaction, including your credit card number, the expiration date of your credit card, your billing address and your shipping information. YOU REPRESENT AND WARRANT THAT YOU HAVE THE LEGAL RIGHT TO USE ANY CREDIT CARD(S) USED IN CONNECTION WITH ANY TRANSACTION. By submitting such information, you grant to Company the right to provide such information to third parties for purposes of facilitating the completion of transactions initiated by you or on your behalf. Verification of information may be required prior to the acknowledgement or completion of any transaction. While it is our practice to confirm orders by e-mail, the receipt of an e-mail order confirmation does not constitute our acceptance of an order or our confirmation of an offer to sell a product or service.

Details of the products and services available for purchase are set forth on the Site. All prices are displayed exclusive of all taxes and shipping/freight charges. Available payment methods, methods of shipping and shipping charges (including charges for expedited shipping, if available) are detailed on the Site. Company may also collect and remit sales tax on your purchase as required by United States law. If you are a tax-exempt entity, please enter the appropriate information where requested on your order form and we will not collect sales tax on your purchase.

Generally, credit and debit cards are not charged until we either ship the product(s) or confirm store availability (at which time you will be charged only for the products we have actually shipped along with any applicable taxes and shipping charges). However, we may pre-authorize your order amount with your credit or debit card issuer at the time you place the order, which may have an effect on your available credit line. When paying for a preorder with a debit card, you will be charged at the time you place your preorder. Please contact your credit or debit card issuer for more information. If you ordered a special delivery product, you will be charged once a delivery time is confirmed. For digitally delivered orders, your credit or debit card will be charged at the time that you initiate the download of the product.

All purchases made through the Site are made pursuant to a shipment contract. As a result, risk of loss and title for products purchased through the Site pass to you upon delivery of the products to the carrier. You are responsible for filing any claims with carriers for damaged and/or lost shipments. Please note that all shipping addresses must be compliant with the shipping restrictions contained on the Site.

Products, services and specifications

All products and services described or depicted on the Site, and all related features, content, specifications and prices, are subject to change at any time without notice. Certain weights, measures and similar descriptions are approximate and are provided for convenience purposes only. Packaging may vary from that shown. We make reasonable efforts to accurately display the attributes of our products, including the applicable colors; however, the actual color you see will depend on your computer system, and we cannot guarantee that your computer will accurately display such colors. The inclusion of any product or service on the Site at a particular time does not imply or warrant that such product or service will be available at any time. Occasionally, the manufacture or distribution of a certain product or service may be delayed for a number of reasons. In such event, we will make reasonable efforts to notify you of the delay and keep you informed of the revised delivery schedule. By placing an order, you represent that the products and services ordered will be used only in a lawful manner. All DVDs and similar products are sold for private, non-commercial home use (where no admission fee is charged), non-public performance, or classroom or instructional use only, and may not be duplicated.

Return and exchange policy

Unless otherwise specified in the terms associated with a particular product, you may return or exchange any product purchased through the Site within fourteen (14) days of receipt, by calling our customer service hotline, 1–800–823–1969, in the event that the purchased product is defective or you received the wrong product. Except for the foregoing, you may not return, cancel or exchange any product or service. Certain jurisdictions may provide additional statutory rights. Nothing herein is meant to limit your return or cancellation rights under local law. In the event that a return or exchange is due to an incorrect order or faulty product, we will be responsible for the shipping costs associated with such return. We will ship a replacement product upon receiving your defective or incorrect product and verifying the reason for the return or exchange.

Accuracy of information

We attempt to ensure that information on the Site is complete, accurate and current. Despite our efforts, the information on the Site may occasionally be inaccurate, incomplete or out of date. We make no representation as to the completeness, accuracy or currency of any information on the Site. For example, products or services included on the Site may be unavailable, may have different attributes than those listed, or may carry a different price than that stated on the Site. If an item’s correct price is higher than our stated price, we will, at our discretion, either contact you for instructions before shipping or cancel your order and notify you of such cancellation. Items in your “Shopping Bag” reflect the current price displayed on the item’s product detail page. Please note that this price may differ from the price displayed when the item was first placed in your Shopping Bag. In addition, we may make changes in information about price and availability without notice.

Chemicals, agricultural materials, and other hazardous materials

Certain products made available through the Site may include chemicals, agricultural materials or other material that may be subject to regulations or restrictions with respect to import or export, or to whom we may sell such material or where or how such material may be used. It is your responsibility to read and abide by all warning notices that accompany any products that you purchase. In addition, we reserve the right to request additional information from you, verify your identity, limit sales to certified educational or research institutions, or cancel or delay your order if required by law or if we believe it is necessary or advisable. Due to special shipping and handling requirements, freight companies routinely impose a surcharge on each package of hazardous material shipped. In such event, we will add such surcharge to your order.

Registration and account security

You may have the ability to create an account on or through the Site (an “Account”). If you submit registration information to create an Account, you represent and warrant that all information submitted to Company in connection with such registration is complete and accurate, and that you will update such information if it changes. If you create an Account, you are responsible for all use of your Account, and for maintaining the confidentiality of the information used to access your Account (including user name and password). You agree not to share your user name or password with anyone, or use anyone else’s Account at any time. You agree to notify Company immediately if you suspect any unauthorized use of, or access to, your Account (including your user name and password). You acknowledge that the reuse of your password in connection with accounts on other websites increases the risk that the security of your Account may be compromised.

The Site may make available, or third parties may provide, links to other websites, applications, resources, advertisements, Content or other products or services created, hosted or made available by third parties (“Third Party Services”), and such third party may use other third parties to provide portions of the Third Party Service to you, such as technology, development or payment services. When you access or use a Third Party Service, you are interacting with the applicable third party, not with Company, and you do so at your own risk. Company is not responsible for and makes no warranties, express or implied, as to the Third Party Services or the providers of such Third Party Services (including the accuracy or completeness of the information provided by such Third Party Service or the privacy practices of any third party). Inclusion of any Third Party Service or a link thereto on the Site does not imply approval or endorsement of such Third Party Service. Company is not responsible or liable for the content or practices of any Third Party Service or third party, even if such Third Party Service links to or is linked by the Site, and even if such Third Party Service is operated by an affiliate of Company or a company otherwise connected with us or the Site

Feedback

Unless we expressly agree otherwise in writing, if you provide us with any ideas, proposals, suggestions or materials (“Feedback”), whether related to the Site or otherwise, you hereby acknowledge and agree that (a) your provision of any Input is gratuitous, unsolicited and without restriction and does not place Company under any fiduciary or other obligation; and (b) any Feedback is not confidential and Company has no confidentiality obligations with respect to such Feedback.. You hereby grant to us a world-wide, royalty-free, fully paid-up, exclusive, perpetual, irrevocable, transferable and fully sublicensable (through multiple tiers) license, without additional consideration to you or any third party, to reproduce, distribute, perform and display (publicly or otherwise), adapt, modify and otherwise use and exploit such Feedback, in any format or media now known or hereafter developed, and you hereby represent and warrant that you have all necessary rights to grant the foregoing license. We may use Feedback for any purpose whatsoever without permission or notice, compensation or attribution to you or any third party. You are and remain responsible and liable for the content of any Feedback.

Privacy

Please review the Privacy Policy for the Site, available at http://www.amplify.com/privacy, to learn about our information collection, usage and disclosures practices with respect to information collected by us through the Site. Please note that certain products or services made available by us, other than the Site, may be subject to different privacy policies. In addition, the Site’s Privacy Policy does not address, and we are not responsible or liable for, the information collection, usage and disclosures practices of any third party or Third Party Service.

Disclaimers

THE SITE, USER CONTENT, THIRD PARTY SERVICES, AND ALL PRODUCTS AND SERVICES SOLD THROUGH THE SITE (COLLECTIVELY, THE “SITE PRODUCTS”) ARE MADE AVAILABLE “AS-IS” AND “AS AVAILABLE” AND COMPANY DOES NOT GUARANTEE OR PROMISE ANY SPECIFIC RESULTS FROM USE OF THE SITE PRODUCTS. COMPANY AND ITS AFFILIATES EXPRESSLY DISCLAIM ANY WARRANTIES AND CONDITIONS OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT. IN PARTICULAR, COMPANY AND ITS AFFILIATES MAKE NO WARRANTY THAT THE SITE OR USER CONTENT OR THIRD PARTY SERVICES, OR YOUR ACCESS TO OR USE THEREOF, WILL BE UNINTERRUPTED, TIMELY, SECURE, ERROR-FREE, ACCURATE OR RELIABLE. UNDER NO CIRCUMSTANCES SHALL WE BE LIABLE FOR ANY CONSEQUENCES OF ANY UNAUTHORIZED USE OF THE SITE PRODUCTS THAT VIOLATES ANY APPLICABLE LAW OR REGULATION. CERTAIN STATE LAWS DO NOT ALLOW LIMITATIONS ON IMPLIED WARRANTIES OR THE EXCLUSION OR LIMITATION OF CERTAIN DAMAGES. IF THESE LAWS APPLY TO YOU, SOME OR ALL OF THE ABOVE DISCLAIMERS, EXCLUSIONS, OR LIMITATIONS MAY NOT APPLY TO YOU, AND YOU MIGHT HAVE ADDITIONAL RIGHTS.

Under no circumstances will Company or its affiliates be responsible for any loss or damage, including property damage, personal injury or death, resulting from use of the Site, Products, problems or technical malfunction in connection with use of the Site, Products, attendance at any Company event or the conduct of any Site users, whether online or offline. Your use of the Site, Products is solely your responsibility and at your own risk. The User Content and Third Party Services do not necessarily reflect the opinions or policies of Company or its affiliates.

Limitations on liability

IN NO EVENT WILL COMPANY OR ITS AFFILIATES BE LIABLE TO YOU OR ANY THIRD PARTY FOR ANY INDIRECT, CONSEQUENTIAL, EXEMPLARY, INCIDENTAL, SPECIAL OR PUNITIVE DAMAGES, INCLUDING LOST PROFIT DAMAGES, ARISING FROM YOUR USE OF THE SITE PRODUCTS, EVEN IF COMPANY OR ONE OF ITS AFFILIATES HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. NOTWITHSTANDING ANYTHING TO THE CONTRARY CONTAINED HEREIN, THE TOTAL LIABILITY OF COMPANY AND ITS AFFILIATES TO YOU FOR ANY CAUSE WHATSOEVER AND REGARDLESS OF THE FORM OF THE ACTION, WILL AT ALL TIMES BE LIMITED TO THE AMOUNT PAID, IF ANY, BY YOU TO COMPANY FOR THE SITE PRODUCTS.

Indemnity

You agree to indemnify and hold harmless Company, its affiliates, subcontractors and other partners, and each of their respective officers, agents, partners and employees, from any losses, costs, expenses (including reasonable attorneys’ fees), liabilities, claims or demands, due to or arising out of your use of the Site, your breach or alleged breach of this Agreement, your violation or alleged violation of any rights of another, or any Content that you post or otherwise submit on, through or in connection with the Site.

Termination

This Agreement remains in full force and effect while you access or use the Site. If you create an Account, you may terminate your Account at any time, for any reason, by contacting us at general@amplify.com. Company may terminate or suspend your Account and/or your access to or use of the Site at any time, for any or no reason, with or without prior notice or explanation, and without liability. Upon any such suspension or termination, your right to access and use the Site will immediately cease, and Company may immediately deactivate or delete your Account and all files and other information associated with it, and/or bar any further access to such files and other information. Company shall not be liable to you or any third party for any suspension or termination of your Account or of access to or use of the Site or any such files or other information, and shall not be required to make such files and other information available to you after any such suspension or termination. Sections 2, 5, 13, 17, 18, 19, 22, and 26 shall survive any expiration or termination of this Agreement.

U.S. export controls

All software made available in connection with the Site (“Software”) may be subject to United States export controls. No Software may be downloaded from or through the Site or otherwise exported or re-exported in violation of U.S. export laws.

Governing law

The terms of this Agreement are governed by the laws of the State of New York, U.S.A., without regard to its conflicts of law provisions, and regardless of your location.

Arbitration

EXCEPT FOR DISPUTES THAT QUALIFY FOR SMALL CLAIMS COURT, ALL DISPUTES ARISING OUT OF OR RELATED TO THIS AGREEMENT, WHETHER BASED IN CONTRACT, TORT, STATUTE, FRAUD, MISREPRESENTATION OR ANY OTHER LEGAL THEORY, WILL BE RESOLVED THROUGH FINAL AND BINDING ARBITRATION BEFORE A NEUTRAL ARBITRATOR INSTEAD OF IN A COURT BY A JUDGE OR JURY, AND YOU AGREE THAT COMPANY AND YOU ARE EACH WAIVING THE RIGHT TO TRIAL BY A JURY. YOU AGREE THAT ANY ARBITRATION UNDER THIS AGREEMENT WILL TAKE PLACE ON AN INDIVIDUAL BASIS; CLASS ARBITRATIONS AND CLASS ACTIONS ARE NOT PERMITTED AND YOU ARE AGREEING TO GIVE UP THE ABILITY TO PARTICIPATE IN A CLASS ACTION.

Arbitration procedure

Any arbitration under Section 23 above will be administered by the American Arbitration Association under its Commercial Arbitration Rules and Supplementary Procedures for Consumer-Related Disputes (“Supplementary Procedures”), as amended by this Agreement. The Supplementary Procedures are available online at http://www.adr.org/aaa/ShowPDF?doc=ADRSTG_015820. The arbitrator will conduct hearings, if any, by teleconference or videoconference, rather than by personal appearances, unless the arbitrator determines upon request by you or by us that an in-person hearing is appropriate. Any in-person appearances will be held at a location which is reasonably convenient to both parties with due consideration of their ability to travel and other pertinent circumstances. If the parties are unable to agree on a location, such determination should be made by the AAA or by the arbitrator. The arbitrator’s decision will follow the terms of this Agreement and will be final and binding. The arbitrator will have authority to award temporary, interim or permanent injunctive relief or relief providing for specific performance of this Agreement, but only to the extent necessary to provide relief warranted by the individual claim before the arbitrator. The award rendered by the arbitrator may be confirmed and enforced in any court having jurisdiction thereof. Notwithstanding any of the foregoing, nothing in this Agreement will preclude you from bringing issues to the attention of federal, state, or local agencies, and, if the law allows, they can seek relief against us for you.

Employment opportunities

Company may, from time to time, post Company employment opportunities on the Site and/or invite users to submit resumes to Company. If you choose to submit your name, contact information, resume and/or other personal information to Company in response to such employment listings, you are authorizing Company to use this information for all lawful and legitimate hiring, employment and other business purposes. Company also reserves the right, at its discretion, to forward such information to Company’s affiliates for their legitimate business purposes. Nothing in this Agreement or contained on the Site will constitute a promise by Company to review any such information, or to contact, interview, hire or employ any individual who submits such information.

The Digital Millennium Copyright Act of 1998 (“DMCA”) provides recourse for copyright owners who believe that material appearing on the Internet infringes their rights under U.S. copyright law. If you believe that any material residing on or linked to from the Site infringes your copyright, please send (or have your agent send) to Company’s Copyright Agent a notification of claimed infringement with all of the following information: (a) identification of the copyrighted work claimed to have been infringed, or, if multiple copyrighted works are covered by a single notification, a representative list of such works; (b) identification of the claimed infringing material and information reasonably sufficient to permit us to locate the material on the Site (such as the URL(s) of the claimed infringing material); (c) information reasonably sufficient to permit us to contact you, such as an address, telephone number, and, if available, an e-mail address; (d) a statement by you that you have a good-faith belief that the disputed use is not authorized by the copyright owner, the copyright owner’s agent or the law; (e) a statement by you that the above information in your notification is accurate and a statement by you, made under penalty of perjury, that you are the owner of an exclusive right that is allegedly infringed or are authorized to act on such owner’s behalf; and (f) your physical or electronic signature. Company’s Copyright Agent for notification of claimed infringement can be reached as follows: Copyright Agent, Amplify Education, Inc., 55 Washington Street, Brooklyn, NY 11201; Facsimile: 212-796-2311; Attn: Legal. Company’s Copyright Agent for notification of claimed infringement can also be reached electronically at: legal@amplify.com. Company reserves the right to terminate infringers’ and suspected infringers’ Accounts or their access to or use of the Site.

Notice for California residents

Under California Civil Code Section 1789.3, California users are entitled to the following consumer rights notice: If you have a question or complaint regarding the Site, please contact us by writing to Amplify Education, Inc., 55 Washington Street, Brooklyn, NY 11201 or by calling us at 212–213–8177 or sending a fax to 212–796–2311. California residents may reach the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs by mail at 1625 North Market Blvd., Sacramento, CA 95834, or by telephone at (916) 445–1254 or (800) 952–5210.

Other terms

This Agreement does not, and shall not be construed to, create any partnership, joint venture, employer-employee, agency or franchisor-franchisee relationship between you and Company. You may not assign, transfer or sublicense any or all of your rights or obligations under this Agreement without our express prior written consent. We may assign, transfer or sublicense any or all of our rights or obligations under this Agreement without restriction. The failure of Company to exercise or enforce any right or provision of this Agreement will not operate as a waiver of such right or provision. The Section titles in this Agreement are for convenience only and have no legal or contractual effect. References to and mentions of the word “include,” “includes,” “including,” or “e.g.” will mean “including, without limitation.” References to “discretion” will mean “sole discretion.” This Agreement operates to the fullest extent permissible by law. If any provision of this Agreement is unlawful, void or unenforceable, that provision is deemed severable from this Agreement and does not affect the validity or enforceability of any remaining provisions. Without limitation, you agree that a printed version of this Agreement and of any notice given in electronic form shall be admissible in judicial or administrative proceedings based upon or relating to this Agreement to the same extent and subject to the same conditions as other business documents and records originally generated and maintained in printed form. Company will not be responsible for failures to fulfill any obligations due to causes beyond its control.

Please contact us at legal@amplify.com with any questions regarding this Agreement.