About Amplify

In a world that's already got plenty of social networks, why do you need Amplify?

There are four important things you should know about how Amplify differentiates itself...

Unlike today's leading social networks, such as Facebook, Twitter and Google's recently released Buzz, where users are encouraged to share just about everything, including their status, location, personal photos, latest finds on the web and much more, Amplify reduces the amount of noise in the stream by solely asking users to share news and information they find thought provoking and conversation-worthy.
Amplify gives you by far the best way to share things you find on the web, making it point-and-click simple to share any URL, sentence, paragraph, image or video you want people to see. And instead of just posting links, with Amplify you can add as much perspective as you'd like to anything you share.
Since our intention is not to compete with all-encompassing, life-streaming services, Amplify fully supports and integrates with services including Twitter, Facebook, Buzz, Posterous, Tumblr, Friendfeed, Plurk, Diigo, and delicious.
On Amplify, users are able to follow each other without the reciprocal following requirement that Facebook has and can engage in conversation without the 140 character limitation that defines Twitter. We believe this provides people a compelling opportunity to learn from each other through serendipitous discovery and conversation.

Amplify was created by Clipmarks, LLC, a New York City company with three full time employees. Forbes Media, LLC is a minority investor.

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Portions of the Amplify website and/or clipping technology may be covered by United States Patent Numbers 7216290, 7278092, 7360166, 7562287.